I prefer to go away in the summer months; this tends to be every year and often with my partner or my family. My holidays are usually relaxing, although I like to explore the area I’m in.
I tend to book to travel every 2-6 months and I’m keen on travelling to lots of different places, though these are often closer to home and less far-flung destinations. Some of my favourite countries to visit include Spain, Greece and Portugal.
I like to go on holiday for a week or two weeks. In terms of booking my airport services, I’ll usually book about a week to a month in advance of my trip. I’ll often travel to the airport by car, so parking is a must for me.
Target Manchester and Stansted as the main airport preference; however, we do have a higher proportion of EMA travellers in this segment
Use informative messaging for this segment, include all relevant information
Triggers, needs and barriers
This segment tends to feel happy and excited when they’re at the airport. They enjoy travelling around the airport and often find their airport experience to be okay
They are more likely to need assistance during the airport journey process. Guides and information such as the Terminal Guide will be useful for this group
Parking preferences are close to the airport due to ease of access
Getting ready for our holiday isn’t stressful for me and my partner, and there’s no last-minute rush. We just double check we’ve got our passports, grab our suitcases (we’re going for two weeks this time so have check-in luggage) and head off to Manchester Airport in the car.
I make sure I’ve checked that there’s no traffic on the M56, and always pre-book our parking space in a car park close to the terminal, so we can drive there in our own time, park up and walk to the check-in desks.
We normally travel to Portugal but thought we’d try Almeria in Spain this year: it’s somewhere we can relax but do a bit of exploring if we want a change from sitting on the beach.
We both enjoy being at the airport and get excited about being able to look in a few shops and have a coffee before the flight, or maybe even a glass of wine if it’s not too early. Our holiday has definitely started the minute we get into the airport.