I often travel during Easter and at Christmas. My trips last between 4-14 days. I travel for lots of different reasons, to visit family and friends, and to relax. I like to travel with a mix of people including my friends and family, or on my own. Often we go to the same place; we go to destinations within the US but also to Mexico and The Bahamas.
I book my travel extras about a month in advance and will make multiple bookings over the course of a year, usually every 3-6 months. I like to be savvy with my travel bookings and use promotions where possible. I like to make sure I open and read any emails I receive to see if I can use any promotions which might be included.
I can have a mix of emotions when I’m at the airport but I’m mainly excited. I don’t particularly find shopping at the airport to be very pleasurable.
Marketing preferences
Engaged with marketing and will use promotions
Messaging to be factual and supportive
Tend to only book parking but opportunity to increase lounge sales via promotional activity. Opportunity to encourage in-airport shopping with discounts and messaging
Prefer airport parking to be close to the airport, easy to use and secure
Triggers, needs and barriers
Need more information on the facilities within the airport and check-in
Parking preference is based on proximity to the airport, ease of access and security of the lot
Don’t particularly enjoy shopping at the airport but do find travelling around the terminal to be quite a pleasurable experience
Travel stories
My husband and I are heading away with our two children to visit our family in Portland. As there is a few of us (us two and the three kids), we’ve tried to book travel using coupons and make sure we use them for our airport parking. A lot of the time, as I’m signed up to the emails, I’ll find a coupon I can use which saves us a fair few bucks.
Our parking lot is close enough to the airport, we felt happy to walk a little bit but not too much with the kids, luggage, and the pushchair.
We’re anticipating quite a tense trip through the airport, with children there is always a little bit of pressure but we’re hoping they will be good until we get into the terminal. We’ll then grab a quick and easy meal before boarding our flight.
The flight is only a couple of hours, and I brought their iPads to keep them entertained! My husband and I might have a small drink on the plane, but we’ll have to see how the kids are behaving!