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CAVU’s Global Brand Network and the New Face of Airport Parking Reservations

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September 20, 2024

Learn how the rebrand of AirportParkingReservations.com is enhancing the traveller experience while helping CAVU’s partners expand their reach through our global brand network.

In today’s fast-paced travel landscape, the ability to connect with passengers at every stage of their journey is vital. CAVU’s Global Brand Network was created to do just that – offering solutions that help our partners reach and engage a broader, more diverse audience. By expanding the visibility of products and services to new markets, we ensure that the needs of modern travelers are met. 

At the heart of this network lies Airport Parking Reservations, an industry leader for over 20 years. As part of our commitment to continually improve the customer experience, we’ve recently rebranded Airport Parking Reservations to reflect its position as the go-to expert for airport parking, offering a streamlined, intuitive service that mirrors the ease passengers expect on their journeys. 

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The Airport Parking Reservations Brand

Rebranding Airport Parking Reservations wasn’t simply about refreshing its look – it meant delving into the mindset of our customers, uncovering the true role that the brand plays in their overall journey. Through extensive conversations with travellers, we gained a clearer picture of how parking aggregators fits into the broader travel planning process, highlighting the motivations and expectations behind their decisions. 

For many, the choice to drive to the airport isn’t just about convenience – it’s tied to deeper feelings of comfort, safety, and control over their schedule. Travellers want reassurance that they’re making the right choice, and they rely on trusted sources to guide them through what can sometimes be a confusing process. 

These insights, alongside Airport Parking Reservation’s 20-year track record of expertly matching customers with their perfect parking spaces provided a clear platform for the brand. As Bernardo Marques, Senior Brand Manager at CAVU, explains, “Our rebrand underscores our commitment to innovation, simplifying the process for passengers to find and book the best parking options. We crafted a fresh yet familiar brand identity by drawing inspiration from trusted elements like road signs, GPS devices, and airport signage – ensuring a seamless experience from research to booking.” 

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CAVU’s Global Distribution Network 

Our vast distribution network enables us to maximise revenue for our product partners, reaching new audiences with market-leading brands. With three UK and European distribution brands, we offer unparalleled coverage across airport parking, transfers, and hotel services, providing the widest European network in the market. The rebrand of AirportParkingReservations.com is just one example of our commitment to enhancing the traveller’s experience. By combining our deep industry expertise with a customer-first approach, we continue to drive growth and innovation across our global brand portfoliohelping our partners reach more customers while delivering exceptional value at every step of the journey.