Midland Airport Parking Ltd enhances its eCommerce experience with Propel
Midland Airport Parking Ltd partners with CAVU to use Propel, enhancing bookings with smarter tech, data insights, and a seamless experience.
We’re excited to announce that Midland Airport Parking Ltd has taken a major step in enhancing its digital experience by adopting Propel, our advanced ecommerce platform.
Upgrading to Propel marks a significant step in its wider growth strategy, with the company focused on streamlining its booking process, making it quicker and easier for customers to reserve the right parking product.
This partnership also opens the door to a broader range of inventory, giving passengers more choice and helping the business capture new sales opportunities. As Imran Shahid, Managing Partner at Midland Airport Parking Ltd, explains:
“By adopting Propel, we’re hoping to be a part of a bigger platform and adopt the expertise provided by the booking engine. This will eventually help in sales.”
With Propel, Midland Airport Parking gains access to detailed customer insights, enabling their team to understand passenger behaviour and preferences. This information will help the company identify trends, anticipate customer needs, and plan long-term strategies that align with market demand.
Passengers will also see the benefits. Propel creates a more seamless and informative booking journey, guiding users through the process, providing clear information on their chosen product, and saving valuable time. A more streamlined experience means customers can book confidently and efficiently, building loyalty and encouraging repeat bookings.
Looking ahead, Midland Airport Parking sees this partnership as central to achieving its long-term goals. By combining smarter technology with richer data and a more personalised customer experience, the company expects to drive growth, efficiency, and retention over the coming years, as outlined by Imran:
“Propel will benefit us in obtaining growth, efficiency, and customer loyalty. Success for us is more customer retention, an increase in sales, and we believe the platform will benefit us in achieving those targets.”
Midland Airport Parking’s decision to partner with us highlights our experience in the travel sector. They recognised the value of working with a partner with a proven track record and collaborative approach, enabling them to leverage expertise and achieve shared success.
With this partnership, Midland Airport Parking Ltd join the likes of Sunshine Coast Airport and Ryanair in using Propel to deliver smarter, more connected passenger experiences, combining advanced technology, detailed customer insights, and a commitment to service excellence.
