Solving the Disconnected Travel Experience

Fuelled by strong demand in Europe and the reopening of markets in Asia and the Pacific, international tourism is anticipated to reach full recovery by the end of the year. Amid financial uncertainty and tighter budgets for consumers and corporate buyers, there were concerns that a challenging economic climate would slow the pent-up travel demand that followed the pandemic. 

Despite these economic headwinds, the tourism industry’s performance remains encouraging. This resilience reflects consumers’ enduring prioritisation of travel experiences over other discretionary purchases, such as luxury goods or entertainment. The sustained demand for holidays, even in the face of financial pressures, underscores the enduring value people place on travel and cultural experiences. 

However, in the face of challenging circumstances, new behaviours emerge. The resilience of the holidaymaker has seen new approaches being adopted, including tactics such as fewer holidays, eating out less on holiday and choosing closer destinations. As industry players look to drive meaningful differentiation in a competitive industry, those that deliver truly positive experiences will be the winners. 

An Industry-Wide Challenge 

Confronted by increasingly savvy and budget-conscious travelers, the modern travel landscape is plagued by fragmented touchpoints and disjointed service chains. Whether it’s booking flights, arranging accommodations, or managing airport services, travelers face a complex web of disconnected experiences that often leads to frustration, inefficiency, and missed opportunities for personalised service. This fragmentation not only complicates the customer journey but also hinders the industry’s ability to deliver seamless, value-driven experiences that today’s discerning travelers expect.  

With travel booking consisting of having to juggle multiple websites, answer repetitive questions, and the bombardment of irrelevant offers, it’s no surprise that 40% of travellers cite “disconnected experiences” as their biggest pain point. Furthermore, 88% of travellers wouldn’t hesitate to switch platforms if the experience isn’t convenient. As a result, poor user experience forces businesses to compete on price, eroding loyalty and undermining long-term profitability. 

The high level of competition in the industry demands that those in the travel industry offer a more personalised touch, fostering positive experiences that make the consumer feel acknowledged. It’s no longer the case that personalisation and tailored offerings are a “nice-to-have” – the expectation is an individual experience, based on personal wants and needs.  

The Global Travel Marketplace 

Through The Global Travel Marketplace, CAVU is uniquely positioned to connect the disconnected, leveraging innovative solutions to deliver relevant and personalised products to passengers. By centralising the experience, we enable partners to maximise both the volume and value of passenger bookings by addressing all their travel needs. From airport parking and lounges to FastTrack and car rentals, CAVU seamlessly integrates these services through its powerful, purpose-built ecommerce platform, propel™. 

In addition to offering passengers a seamless travel experience through our platform, businesses can unlock more value through our other intelligent performance commercial services: 

• Revenue Management – More than just pricing, we take a holistic approach leveraging data and insights to predict demand, devise strategy, and optimise return. 

• Digital Marketing – Our tailored services cut through the noise, leveraging our expertise across multiple channels to attract and retain customers.​ 

Join us at WAF 2024 

As leaders in shaping the future of travel, CAVU will be showcasing how our innovative solutions are driving change across the industry. Whether you’re looking to enhance passenger experiences, optimise revenue management, or expand your market reach, our team will be on hand to discuss how CAVU’s offerings can help you unlock new potential. Don’t miss the opportunity to connect with us at booth 5.119 at the World Aviation Festival 2024 in Amsterdam between 8 – 10 October 2024.