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Insights & Innovation

Leveraging over 80 years of aviation expertise, explore the latest insights from the travel industry covering everything from opinion pieces and thought leadership to our latest product releases, technology updates, and more.

The airport lounge experience is evolving rapidly to meet the changing needs of today’s travelers. At the World Aviation Festival in Amsterdam, industry leaders shared exciting updates on how airports and airlines are transforming lounges to enhance passengers&#8217; comfort, convenience, and inclusivity.
These innovations highlight a central theme: the lounge experience is no longer just about luxury but about creating functional, welcoming spaces that elevate the entire journey. 
As travel preferences and passenger demographics shift, airports and airlines respond innovatively to meet new demands. Here’s a look at the key ways lounges are transforming.

<h2 aria-level="2">Personalised Lounge Experiences for Every Traveller </h2>
One of the most prominent trends in airport lounge design is the emphasis on personalisation. Airlines and airports are acknowledging modern travellers have diverse and differing needs.  
For instance, some lounges now feature designated zones where business travellers can concentrate on work with minimal distractions, while separate areas for families provide engaging and safe environments for children. This means each passenger can enjoy a comfortable and convenient experience tailored to their travel purpose, making lounges more welcoming to all.

<h2>Blending Comfort with Tech-Driven Convenience </h2>
Technology is key in making lounges seamless extensions of travellers&#8217; personal space. Digital check-ins, personalised concierge services, and mobile apps that provide real-time updates on boarding gates and flight status are streamlining the traveller experience. 
This mix of comfort and tech transforms lounges into truly functional spaces. From ordering food directly from a smartphone to receiving gate-change notifications or finding a quiet corner to work, travellers have control over their environment while enjoying premium amenities.

<h2>Prioritising Well-Being and Functionality </h2>
Today’s lounges are designed to be more than aesthetically pleasing; they’re optimised to improve passenger well-being. Spaces include ergonomic seating, relaxation areas, and recharging device facilities catering to passengers&#8217; mental and physical needs. 
Lounges contribute to a more positive travel experience by creating calming, functional spaces. They allow travellers to unwind, recharge, or focus on work regardless of their ticket class.

<h2 aria-level="2">Culinary Innovation Catering to Diverse Tastes </h2>
Modern lounges are raising the bar with innovative menus curated by renowned chefs, featuring locally sourced and sustainable ingredients. This shift makes lounge dining memorable and accessible to travellers beyond first and business class, with premium options available for economy and premium economy passengers. 
Lounges offer quality options for everyone, with carefully crafted snacks, buffet-style offerings, and options that cater to various dietary preferences.

<h2 aria-level="2">Sustainability as a Core Feature of Lounge Design </h2>
As environmental consciousness rises, lounges are increasingly designed with sustainability in mind. Features such as energy-efficient lighting, climate control systems, recyclable materials, and waste reduction practices are becoming standard features. 
Aligning with broader sustainability goals appeals to environmentally conscious travellers. These eco-friendly lounges resonate with passengers who value green initiatives and highlight airlines&#8217; and airports&#8217; commitment to a responsible travel experience. 
<h2>Showcasing Local Culture for Unique Experiences </h2>
Increasingly, airport lounges highlight local culture, giving passengers a sense of place. Incorporating local artwork, regional cuisine, and experiences that reflect the destination’s culture add a unique touch to lounges and connect travellers to their surroundings. 
Such localisation adds a unique touch to the lounge experience, helping travellers feel connected to their surroundings and enhancing their overall journey.

<h2 aria-level="2">Improving the Passenger Journey Through Seamless Integration </h2>
Lounges are becoming critical touchpoints in the end-to-end passenger journey. By integrating lounge access with other services, such as priority boarding and fast-track security, airports and airlines are improving the overall travel experience. 
These smooth transitions enhance overall satisfaction, allowing travellers to enjoy every aspect of their journey.

<h2 aria-level="2">The Future of Lounges: Flexibility and Innovation </h2>
As the travel landscape continues to evolve, the future of airport lounges lies in flexibility and ongoing innovation. Airlines and airports must remain agile in adapting to changing passenger expectations, whether integrating contactless services in a post-pandemic world or creating flexible spaces that can cater to diverse traveller needs. 
Staying ahead of trends and embracing innovative technologies will ensure that lounges remain a key component of the travel experience, providing all passengers comfort, convenience, and connection. 
The evolution of airport lounges reflects the broader changes in the aviation industry and passenger expectations. 
By prioritising personalisation, comfort, functionality, sustainability, and inclusivity, lounges are becoming an essential part of the travel experience for more customers. As airlines and airports continue to innovate, journeys are primed to become more enjoyable and memorable for everyone, not just a select few.

<h2 aria-level="2">Connect With the CAVU Team at Our Upcoming Events </h2>
October’s visit to the World Aviation Festival in Amsterdam gave our team a breadth of insights to support our mission to improve the travel experience. 
Next, we’ll be attending the <a href="https://trinityforum.events/">Trinity Forum 2024</a> in Ho Chi Minh City, Vietnam, on November 5-6, the <a href="https://aci-lac.aero/conference2024/">ACI-LAC Annual Assembly</a> in Guadalajara, Mexico, on November 10-12, before heading to the <a href="https://airports.asn.au/national-conference/">AAA National Conference</a> in Brisbane, Australia, from November 19-21.<span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}"> 
<a href="https://ca.vu/get-in-touch/">Contact us today</a> to discuss how we can help you unlock more value from the passenger journey.<span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}">

The airport lounge experience is evolving rapidly to meet the changing needs of today’s travelers

Fort Lauderdale Hollywood Lounge

The Evolution of Airport Lounge Experiences

CAVU has acquired Parkos, a leading European platform for comparing and booking airport parking, in its latest step towards revolutionising the global travel experience.
This strategic acquisition significantly expands CAVU’s presence in the European airport parking market and beyond, bolstering its offerings with Parkos’ innovative technology and extensive partnerships across Europe. Founded in the Netherlands, Parkos has built a reputation for simplifying the airport parking process by offering travellers easy-to-use comparison and booking tools, partnering with over 1000 parking providers across 15 countries.
As CAVU continues its journey to becoming the global leader in airport products and services, this partnership represents a crucial milestone as it expands the scale of its Global Travel Marketplace. &#8220;We’re thrilled to take this next step in our growth journey with Parkos,” said Martin Jones, CAVU’s CEO. “The addition of Parkos allows us to accelerate innovation, elevate our services, and reinforce our position as a market leader.”

Arne Bos, Co-founder of Parkos alongside Peter Bosma, added: “We are confident that through this acquisition, we will realise tremendous synergies in the future and be able to serve our customers even better together. Both companies have the same focus on innovation, customer orientation, and delivering high-quality solutions for travellers.”
Founded in 2014, Parkos has rapidly established itself as a leader in the airport parking comparison sector, serving over 4 million customers worldwide. The Parkos team brings valuable expertise in the airport parking industry, enhancing CAVU’s offerings with their deep understanding of customer needs and preferences. The company will continue to operate under the Parkos brand while benefiting from CAVU’s expertise, shared values, and access to new markets and technologies.
This acquisition follows CAVU’s purchase of ParkVia last year, further solidifying its leadership in the global airport parking sector.

CAVU's latest strategic acquisition significantly expands its presence in the European airport parking market and beyond

Cavu Parkos

CAVU scales up its Global Travel Marketplace with the acquisition of Parkos

Fuelled by strong demand in Europe and the reopening of markets in Asia and the Pacific, international tourism is anticipated to reach full recovery by the end of the year. Amid financial uncertainty and tighter budgets for consumers and corporate buyers, there were concerns that a challenging economic climate would slow the pent-up travel demand that followed the pandemic.

Despite these economic headwinds, the tourism industry&#8217;s performance remains encouraging. This resilience reflects consumers&#8217; enduring prioritisation of travel experiences over other discretionary purchases, such as luxury goods or entertainment. The sustained demand for holidays, even in the face of financial pressures, underscores the enduring value people place on travel and cultural experiences. 
However, in the face of challenging circumstances, new behaviours emerge. The resilience of the holidaymaker has seen new approaches being adopted, including tactics such as fewer holidays, eating out less on holiday and choosing closer destinations. As industry players look to drive meaningful differentiation in a competitive industry, those that deliver truly positive experiences will be the winners.

<h2>An Industry-Wide Challenge </h2>
Confronted by increasingly savvy and budget-conscious travelers, the modern travel landscape is plagued by fragmented touchpoints and disjointed service chains. Whether it’s booking flights, arranging accommodations, or managing airport services, travelers face a complex web of disconnected experiences that often leads to frustration, inefficiency, and missed opportunities for personalised service. This fragmentation not only complicates the customer journey but also hinders the industry&#8217;s ability to deliver seamless, value-driven experiences that today&#8217;s discerning travelers expect.  
With travel booking consisting of having to juggle multiple websites, answer repetitive questions, and the bombardment of irrelevant offers, it&#8217;s no surprise that 40% of travellers cite “disconnected experiences” as their biggest pain point. Furthermore, 88% of travellers wouldn&#8217;t hesitate to switch platforms if the experience isn&#8217;t convenient. As a result, poor user experience forces businesses to compete on price, eroding loyalty and undermining long-term profitability. 
The high level of competition in the industry demands that those in the travel industry offer a more personalised touch, fostering positive experiences that make the consumer feel acknowledged. It’s no longer the case that personalisation and tailored offerings are a “nice-to-have” – the expectation is an individual experience, based on personal wants and needs.

<h2>The Global Travel Marketplace </h2>
Through The Global Travel Marketplace, CAVU is uniquely positioned to connect the disconnected, leveraging innovative solutions to deliver relevant and personalised products to passengers. By centralising the experience, we enable partners to maximise both the volume and value of passenger bookings by addressing all their travel needs. From airport parking and lounges to FastTrack and car rentals, CAVU seamlessly integrates these services through its powerful, purpose-built ecommerce platform, propel™. 
In addition to offering passengers a seamless travel experience through our platform, businesses can unlock more value through our other intelligent performance commercial services: 
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Revenue Management &#8211; More than just pricing, we take a holistic approach leveraging data and insights to predict demand, devise strategy, and optimise return. </li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Digital Marketing &#8211; Our tailored services cut through the noise, leveraging our expertise across multiple channels to attract and retain customers.​ </li>
</ul>

<h2>Join us at WAF 2024 </h2>
As leaders in shaping the future of travel, CAVU will be showcasing how our innovative solutions are driving change across the industry. Whether you&#8217;re looking to enhance passenger experiences, optimise revenue management, or expand your market reach, our team will be on hand to discuss how CAVU’s offerings can help you unlock new potential. Don’t miss the opportunity to connect with us at booth 5.119 at the World Aviation Festival 2024 in Amsterdam between 8 &#8211; 10 October 2024.

Discover how CAVU is addressing fragmented travel experiences with innovative solutions. Learn more about our role in shaping a seamless, personalised journey for travellers. 

Exploring And Becoming Engaged In The Sandia Mountains In Albuquerque, NM.

Solving the Disconnected Travel Experience

In today’s fast-paced travel landscape, the ability to connect with passengers at every stage of their journey is vital. CAVU’s Global Brand Network was created to do just that &#8211; offering solutions that help our partners reach and engage a broader, more diverse audience. By expanding the visibility of products and services to new markets, we ensure that the needs of modern travelers are met. 
At the heart of this network lies Airport Parking Reservations, an industry leader for over 20 years. As part of our commitment to continually improve the customer experience, we’ve recently rebranded Airport Parking Reservations to reflect its position as the go-to expert for airport parking, offering a streamlined, intuitive service that mirrors the ease passengers expect on their journeys.

<h2>The Airport Parking Reservations Brand</h2>
Rebranding Airport Parking Reservations wasn’t simply about refreshing its look &#8211; it meant delving into the mindset of our customers, uncovering the true role that the brand plays in their overall journey. Through extensive conversations with travellers, we gained a clearer picture of how parking aggregators fits into the broader travel planning process, highlighting the motivations and expectations behind their decisions. 
For many, the choice to drive to the airport isn’t just about convenience &#8211; it’s tied to deeper feelings of comfort, safety, and control over their schedule. Travellers want reassurance that they’re making the right choice, and they rely on trusted sources to guide them through what can sometimes be a confusing process. 
These insights, alongside Airport Parking Reservation’s 20-year track record of expertly matching customers with their perfect parking spaces provided a clear platform for the brand. As Bernardo Marques, Senior Brand Manager at CAVU, explains, “Our rebrand underscores our commitment to innovation, simplifying the process for passengers to find and book the best parking options. We crafted a fresh yet familiar brand identity by drawing inspiration from trusted elements like road signs, GPS devices, and airport signage &#8211; ensuring a seamless experience from research to booking.&#8221;

<h2>CAVU’s Global Distribution Network </h2>
Our vast distribution network enables us to maximise revenue for our product partners, reaching new audiences with market-leading brands. With three UK and European distribution brands, we offer unparalleled coverage across airport parking, transfers, and hotel services, providing the widest European network in the market. The rebrand of AirportParkingReservations.com is just one example of our commitment to enhancing the traveller’s experience. By combining our deep industry expertise with a customer-first approach, we continue to drive growth and innovation across our global brand portfolio &#8211; helping our partners reach more customers while delivering exceptional value at every step of the journey.

Learn how the rebrand of AirportParkingReservations.com is enhancing the traveller experience while helping CAVU’s partners expand their reach through our global brand network. 

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CAVU’s Global Brand Network and the New Face of Airport Parking Reservations

Airport car parking has emerged as a powerful revenue driver, often surpassing income from retail operations. A new CAVU-sponsored white paper, ‘<a href="https://themercuriusgroup.com/publications/white-paper-maximising-the-value-of-airport-car-parking/">Maximising the Value of Airport Car Parking</a>’, published by specialist airport commercial advisory firm, The Mercurius Group explores the commercial dynamics of this lucrative sector and introduces strategies to maximise its potential. Having estimated the value of airport car parking industry in Australia and New Zealand at A$700 million, Mercurius predicts this figure could be propelled to a turnover beyond the A$1 billion mark through the adoption of best practice strategies. 
Taking an industry-wide view, CAVU is proud to sponsor this insight into how airports can unlock the full potential of car parking. Here we summarise some of the highlights.

<h2>1. Car Parking Revenue is Crucial for Airport Profitability</h2>
Across Australia and New Zealand, car parking contributes an average of 12% to airport revenue, with some facilities reaching 25%. Internationally, the impact is even more significant, as evidenced by Manchester Airports Group&#8217;s (MAG) FY24 results, where car parking accounted for 30% of total revenue. Given the high profit margins, the effect on overall airport profitability is substantial. 
Car parking&#8217;s role extends far beyond financial gains. It offers airports a unique opportunity to create meaningful, direct interactions with passengers, potentially revolutionising the entire airport journey. In ‘Maximising the Value of Airport Car Parking’, The Mercurius Group emphasises the need for a comprehensive commercial strategy encompassing space planning, land use allocation, and the adoption of innovative technologies to enhance the customer experience. 
If we’re to consider the areas in which airport business operates, most relationships are business-to-business (B2B), where the airport deals with businesses who have relationships with customers. From airlines and retailers to car rental operators, it’s often another party that has a direct relationship with the end user. 
Through airport parking, a new world of business-to-consumer (B2C) business unlocks a world of possibilities for airports to materially grow their car parking business – and some of their other businesses as well. This offers more than improved revenue, as we can create and manage the relationship with consumers directly to guide them towards our own intended outcomes.

<h3>Embracing Digital Touchpoints</h3>
Technology integration is reshaping airport parking management. Online booking platforms and dynamic pricing models offer convenient, advanced reservations while optimising occupancy rates and gathering valuable customer behaviour data. Mobile payment systems and automated guidance through the booking process streamline the parking process, reducing traveller stress and providing crucial insights for service improvements. 
Online booking tools are becoming a far more common product feature within airport car parking portfolios and account for an increasingly large portion of airport bookings, particularly in the longer stay market where they can make up over 90% of the share of revenue. Short-term parking in Australia continues to be dominated by drive-up revenue.  
Promotional marketing also highlights the guarantee of parking availability and a certainty on pricing. The growing use of online booking tools by consumers provides ongoing opportunities to build relationships, drive revenue and unlock a powerful data source for customer insights. 
Cross promotional activity can leverage multiple aspects of the commercial portfolio, including parking upgrades, retail offers, or lounge access deals. This can also stretch to additional third-party products such as insurance and car rental.  
<h3>Personalisation: The Next Frontier</h3>
Understanding passenger preferences is crucial for delivering superior customer experiences. By analysing parking data and customer insights, airports can create personalised offers and targeted marketing campaigns. For example, frequent flyers might receive discounts on long-term parking, or travellers could be offered bundled services that include parking and other airport amenities. 
These personalised experiences not only increase customer satisfaction but also encourage repeat usage and brand loyalty, creating a virtuous cycle of improved service and increased revenue. Each car park user creates a data footprint covering the product used, length of stay, and transaction value: 
<ul>
<li data-leveltext="-" data-font="Aptos" data-listid="1" data-list-defn-props="{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="5" data-aria-level="1">Transactional data, such as parking product usage and length of stay, provides valuable insights into customer preferences and travel patterns, which can enhance retail strategies, targeted advertising, and aviation development.  </li>
</ul>
<ul>
<li data-leveltext="-" data-font="Aptos" data-listid="1" data-list-defn-props="{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="6" data-aria-level="1">Online booking data enriches this picture by revealing customer contact details, residential locations, and preferences for promotional offers, enabling effective cross-selling of food and beverage, retail, and lounge products.  </li>
</ul>
<ul>
<li data-leveltext="-" data-font="Aptos" data-listid="1" data-list-defn-props="{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="7" data-aria-level="1">Additionally, the use of credit card payments offers an opportunity to collaborate with credit card companies for deeper insights into customer demographics, purchasing habits, and residential data, facilitating more targeted marketing and business development. </li>
</ul>

<h2>2. Connecting the Disconnected</h2>
The implementation of a robust and effective car parking strategy requires a holistic parking systems approach, utilising tools within each parking element to inform, implement and manage initiatives, and maximise value from the parking business. 
CAVU advocates for a comprehensive and customer-centric approach to optimising airport car parking. By leveraging data analytics and understanding passenger behaviour, airports can tailor their car parking offerings to meet specific customer needs and preferences. This involves implementing dynamic pricing models, enhancing the booking experience, and integrating innovative technologies such as automated license plate recognition (ALPR) and mobile payment systems. CAVU&#8217;s approach focuses on creating a seamless and efficient parking experience that not only boosts revenue but also improves customer satisfaction and loyalty. 
Through The Global Travel Marketplace, CAVU aims to make travel more seamless and enjoyable by connecting all touchpoints across the travel ecosystem. Our clients range from small regional airports to international travel hubs around the world.  
Our solutions include: 
Ecommerce platform &#8211; propel : Powering The Global Travel Marketplace, purpose built to drive growth, increase revenue, and deliver a seamless booking experience for customers. propel, which can be deployed across any travel related sector, enables clients to manage multiple travel products from FastTrack security lanes to e-sims through an easy-to-use Intranet, and enables clients to deploy all products into one single basket transaction. 
Revenue Management Services &#8211; Intelligent Performance: Allowing clients to maximise their revenue opportunities, our Revenue Management Service goes beyond just pricing, leveraging data and insights to predict demand, devise strategy, and optimise return &#8211; all supported by an in-house team of experts. 
Digital Marketing Services &#8211; Intelligent Performance: Our inhouse team of experts provide clients with tailored digital marketing strategies designed to drive awareness, increase conversions, and build customer loyalty. 
Passenger Experiences: Physical passenger experiences including Airport Lounges and Private Terminals, that can be deployed in any airport, carefully designed to offer more choice and improve the travel experiences for customers and, in turn, extract more value from the passenger journey.

<h2>Conclusion</h2>
Maximising the Value of Airport Car Parking, from The Mercurius Group&#8217;s white paper, and sponsored by CAVU, underscores the immense potential for airports to boost car parking revenues through innovative strategies and best practices. By focusing on revenue optimisation, customer-centric approaches, and strategic implementation, airports can significantly enhance both financial performance and customer experience. 
As the industry evolves, embracing these holistic approaches to car parking management will be crucial for airports to maintain competitiveness and ensure long-term success. The future of airport revenue lies not just in optimising existing streams, but in reimagining the entire passenger journey, with car parking playing a pivotal role in this transformation. 
To fully understand the potential impact car parking can have on airport revenue, download ‘<a href="https://themercuriusgroup.com/publications/white-paper-maximising-the-value-of-airport-car-parking/">Maximising the Value of Airport Car Parking</a>’ and start building your strategy.

A new CAVU-sponsored white paper explores the commercial dynamics of the lucrative airport car parking sector.

For Owners And Operators Visual

Unlocking the Potential of Airport Car Parking

In May, CAVU welcomed its valued clients, partners, and providers to Miami, Florida, for our inaugural Client Advisory Board. This invigorating session offered a fantastic opportunity to gather firsthand feedback, ensuring that our future developments align with the evolving needs of our partners. One of our key objectives was to integrate the voice of the customer into our Product team&#8217;s thinking, allowing us to genuinely understand the biggest pain points they face.

Powering The Global Travel Marketplace 
The event began with CAVU presenting our strategic roadmap, centred on The Global Travel Marketplace. With the goal of delivering better experiences for passengers while driving more revenue for clients, the Marketplace is a culmination of our 80 years of aviation heritage and the seamless integration of digital and physical touchpoints across the travel ecosystem.  
The three pillars of this proposition are: 
Connecting the Disconnected 
Accelerate your revenue by enabling passengers to seamlessly plan and book all their travel needs, from airport parking and lounges to FastTrack and car rental. 
Delivering Personalised Products 
Maximise the volume and value of passenger bookings with personalised products, offered at the right price and the right time – all through a seamless booking experience. 
Identifying Untapped Potential 
We understand the passenger like no other. Using consumer insights, we identify untapped potential at every phase of the travel journey. 
Underpinning this strategy is Propel, our powerful ecommerce platform that has been purpose-built to drive growth, increase revenue, and deliver a seamless booking experience for customers.

Emerging Priorities and Opportunities 
With our strategic roadmap outlined, our guests provided invaluable feedback on their own priorities, highlighting loyalty and the marketplace as major areas of interest. Discussions around loyalty focused on the challenges associated with travel frequency and the impact of points-based loyalty schemes. Potential solutions include offering immediate rewards and exclusive pricing to enhance perceived value. 
Further conversations explored integrating loyalty options across travel products, such as flights and hotels, to reward loyal customers while ensuring a seamless booking process. Enhancing relevance and customer engagement was a key theme in marketplace discussions. Despite fulfilment challenges, airport retail presents opportunities for curated offerings or vouchers. 
Similarly, tailored travel bundles, such as those for families or those offering ultimate convenience, were suggested to increase appeal. Reflecting seasonality in marketplace offerings was another recommendation to boost relevance and attachment rates. As our inventory expands, clients emphasized the importance of using data to maintain personalized relevance based on trends like airline and destination preferences. 
Other discussion points focused on simplifying repeat booking processes for regular travellers and incentivizing customer referrals to enhance the customer journey and operational efficiency. A universally shared goal was achieving a digitally connected, end-to-end customer journey, from pre-booking to post-travel. 
As we review our strategic roadmap, these discussions will strengthen our approach and drive us towards creating even more valuable solutions for our partners.

Working in Partnership With CAVU 
Our first Client Advisory Board event highlighted the immense value of collaboration and working towards collective goals. As Nolan Hough, CAVU’s Chief Growth Officer, highlights, “This event underscores the power of partnership in driving innovation and delivering exceptional travel experiences. By working together, we can unlock new opportunities and create solutions that truly meet the needs of our clients and their passengers.” 
This view is shared by our valued partners: 
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Rob Turner, Director of Supply at On The Beach, remarked, “It’s very refreshing to have a partnership focused on giving the customer exactly what they want.” </li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Colin Watson, Senior Vice President at DragonPass, valued the diversity of perspectives, “It’s great to get different perspectives from partners in the room. Hearing various ideas has been helpful in forming our own strategies.” </li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">Jason Mehl, Chief Commercial Officer at Syracuse Airport, appreciated the event’s outcomes, “You all put on a wonderful event with many great ideas coming from it.” </li>
</ul>
Looking Ahead 
This inaugural Client Advisory Board provided the CAVU team with valuable insights that will inform our strategic approach. We look forward to future CAB events as we continue to foster partnerships that drive innovation and success in the travel industry.

CAVU recently welcomed its valued clients, partners, and providers to Miami, Florida, for our inaugural Client Advisory Board. 

Insights and innovation

Mapping the future of travel experiences [Infographic]

5 ways digital integration will transform pre-trip in 2026

Why real-time data will be key to in-airport experiences in 2026

The Evolution of Airport Lounge Experiences

CAVU scales up its Global Travel Marketplace with the acquisition of Parkos

Solving the Disconnected Travel Experience

CAVU’s Global Brand Network and the New Face of Airport Parking Reservations

Unlocking the Potential of Airport Car Parking

CAVU Launches Inaugural Client Advisory Board