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Insights & Innovation

Leveraging over 80 years of aviation expertise, explore the latest insights from the travel industry covering everything from opinion pieces and thought leadership to our latest product releases, technology updates, and more.

We&#8217;re thrilled to announce that we&#8217;ve signed a new multi-year contract with Ryanair, Europe’s largest airline, to power a more seamless travel experience for millions of passengers.
This expanded agreement brings our longstanding services under one strategic contract, strengthening our role as a core infrastructure partner in Ryanair’s digital ecosystem, deepening collaboration, and unlocking new revenue opportunities across their European network.
Building on more than a decade of collaboration, the new agreement formalises and extends our relationship with Ryanair. Previously delivered through separate agreements across ParkVia, Looking4, and MAG, the partnership is now unified under the CAVU brand. As part of the agreement, we&#8217;ll deliver airport parking, fast-track security, and transfers across a significant portion of Ryanair’s network. 
This deeper integration marks a pivotal shift in how Ryanair delivers ancillary services. By embedding the propel™ API directly into its digital platforms, Ryanair can now offer a fully native booking experience, providing customers greater control, speed, and value across the journey.  
“Our relationship with Ryanair began over a decade ago through our B2C brands,” said Martin Jones, CEO at CAVU. “What began as a marketplace offering has grown into a strategic infrastructure partnership. This latest agreement brings them closer to the passenger and delivering measurable value in both revenue and customer experience.”  
Greg O’Gorman, Director of Ancillary Revenue at Ryanair, said:
<blockquote>Ryanair is pleased to partner with CAVU in delivering an enhanced digital experience for our customers across Europe. As Europe’s No.1 airline, we’re committed to offering passengers the best choice and value, not just in the air, but throughout their journey.
Through our collaboration with CAVU, we’re improving access to airport services like parking and fast track, while delivering a seamless, tech-led experience that our customers expect.</blockquote>
The agreement reflects our shared ambition to grow and evolve the digital passenger experience while unlocking greater value from ancillary services.

We're thrilled to announce that we've signed a new multi-year contract with Ryanair, Europe’s largest airline, to power a more seamless travel experience for millions of passengers.

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CAVU and Ryanair extend partnership to enhance airport travel

We’re proud to announce a new partnership with Datalex, a market leader in airline ecommerce solutions. This collaboration will transform how ancillary products are offered to passengers across major airline booking journeys.
Through this partnership, CAVU’s portfolio of third-party airport ancillaries – such as fast track, parking and lounge access – will be integrated into Datalex’s Stellex Platform, its market-leading Offer &amp; Order Management System, via a direct API connection.
This integration will enhance Stellex’s existing ancillary offering by enabling Datalex’s airline partners to manage and sell a broader set of products within the booking flow, creating a more seamless experience for passengers while driving higher conversion rates for airlines and airports.
While CAVU already powers white-label solutions for Datalex partners such as Aer Lingus and easyJet, this marks the first time our offers will be embedded directly into their core booking journey, meeting customers when purchase intent is highest.
Alan Dunne, Chief Product Officer at Datalex, said:
<blockquote>The most exciting part of working with CAVU is being able to offer our airline clients global airport services through a single integration and speedy time to market.</blockquote>
With both teams aligned on improving the passenger experience and unlocking new revenue opportunities, Nolan Hough, Chief Growth Officer at CAVU, shares his view on the partnership:
<blockquote>We’re delighted to be partnering with Datalex, who play a key role in helping CAVU connect our inventory with airlines and their customers. Their product, technology, expertise and culture are a great fit with ours, and we’re excited to see our partnership continue to grow.</blockquote>
With the agreement finalised and technical integration underway, we&#8217;re looking forward to expanding the partnership in the months to come.
We’re excited to work closely with Datalex to help shape the future of connected travel, delivering greater value for passengers while driving commercial growth for airlines, airports, and their partners.

Discover how we’ve partnered with Datalex to include airport products within airline booking flows, enhancing experiences and boosting conversions.

CAVU Datalex

CAVU partners with Datalex to include airport products within airline booking journeys

We’re excited to announce that <a href="https://www.sunshinecoastairport.com.au">Sunshine Coast Airport</a> has chosen <a href="https://ca.vu/platform/">propel™</a> as its new parking pre-book platform. 
propel™ replaces the airport’s existing system and offers travellers a smoother, more customer-friendly experience while helping the airport drive greater commercial performance 
Stewart Bryant, Commercial Manager &#8211; Parking and Ground Transport at Sunshine Coast Airport, said: 
<blockquote>The partnership with CAVU is designed to provide our customers with an easy parking and airport experience. 
The new online booking system allows customers to pre-book and secure a parking spot in a simplified way through a more intuitive and user-friendly website process. Making parking and travel for business, seeing family or holidays even easier at Sunshine Coast Airport. 
We anticipate the new online booking system will be operational in August. We needed to create an enjoyable customer booking and parking experience, and CAVU was the ideal choice.</blockquote>
This represents a step forward in CAVU’s mission to modernise airport parking, and we’re excited to collaborate with Sunshine Coast Airport’s team to deliver a solution that benefits both passengers and the business.

Sunshine Coast Airport selects propel™ as its new parking platform, offering smoother bookings and stronger commercial performance with CAVU.

Artboard 2@Sunshine Coast Propel

Sunshine Coast Airport selects propel™ as its new parking pre-book platform

We’re excited to welcome John Upton to CAVU as our new Chief Experiences Officer.
With nearly three decades of experience across industries as varied as law, hospitality, and aviation, John brings a unique and energetic perspective to the team — and a whole lot of passion for creating exceptional customer journeys.
<h2>Getting to know John</h2>
What does your role involve? 
“I’m delighted to have joined CAVU as Chief Experiences Officer. My main goal is to help us continue — and accelerate — the phenomenal growth we’re seeing across the Experiences business. That means opening new lounges around the world, helping our existing lounges keep growing and delighting customers, and, just as importantly, creating more opportunities for our talented people.”
Tell us a bit about your background — where has your career taken you so far? 
“I’ve had quite a ride over the past 30 years… I started off as a corporate lawyer, moved on to making Big Macs at McDonald’s, and more recently ended up running an airport. With a few exciting roles in between! I’ve had many highlights, from running Hamburger University to turning around a couple of businesses in more recent years.”
What attracted you to CAVU? 
“Reputation and the opportunity. And Martin, of course!”
And your first impression? 
“Passionate, committed people with a clear mandate to grow.”
What are you most looking forward to this year? 
“Seeing us open more lounges!”
Where will your focus lie in the months ahead? 
“Finding ways for Experiences to operate better and grow quicker.”
How would you define good leadership? 
“Providing clarity for the mission, underpinned by the right tools and resources, and enabling positive, constructive accountability.”
<h2 aria-level="2">Quickfire round</h2>
CAVU in three words? 
&#8220;Innovative. Passion. Future.&#8221;
Favourite way to switch off after work? 
&#8220;Rolling a cricket wicket.&#8221;
Favourite airport — and why? 
&#8220;Brisbane. Fabulous terminal and a great airport team to work with.&#8221;
City you’d fly back to in a heartbeat? 
&#8220;Vancouver.&#8221;
Surprising fact? 
&#8220;My first car — a brown Austin Allegro— was written off when a JCB drove into the back of it. I’ve been thankful to the JCB driver ever since! &#8221;
Welcome to CAVU, John. We’re thrilled to have you on board and can’t wait to see where you take Experiences next.

Meet John Upton, CAVU’s new Chief Experiences Officer, bringing global growth, bold leadership, and lounge expansion plans.

Aditya Vyas Mwwi0Ngk0lI Unsplash

Introducing… John Upton, Chief Experience Officer at CAVU

We’re delighted to welcome Caroline Exley to CAVU as our new Chief Financial Officer. 
With deep experience in audit, M&amp;A, and finance leadership, Caroline brings a thoughtful and strategic mindset to CAVU’s next phase of growth, as well as a genuine focus on improving the experience for both teams and customers. 
<h2 aria-level="2">Getting to know Caroline </h2>
What is your role at CAVU and what are your main responsibilities?
&#8220;I’m pleased to have joined as Chief Financial Officer. My main aim is to drive the business strategy set by Martin and ExCo, to deliver profitability for our shareholders and, as part of MAG Group, to contribute to its wider success. I’m also here to offer challenge on decisions as part of ExCo, to encourage and support all the teams, particularly the finance team, and to ensure the business can support the growth trajectory by improving systems and processes, while controlling risk.&#8221; 
Can you give a brief overview of your previous experience and career highlights?
&#8220;I started at PwC in audit and moved into M&amp;A across various businesses. I set up a small accountancy practice while raising two boys, then worked my way up an entrepreneurial organisation to become CFO of a US-based payroll provider, which we exited to private equity. I returned to the UK time zone at Travel Counsellors as Director of Finance before arriving at CAVU.&#8221; 
What attracted you to CAVU?
&#8220;I was attracted by the prospect of working with Martin and the opportunity to support a successful part of MAG, which in turn is a strong contributor to the Manchester and UK economy.&#8221; 
What was your first impression of CAVU?
&#8220;Fast paced and ambitious.&#8221; 
What are you most looking forward to this year?
&#8220;Seeing the migrations complete after the hard work of the last few years. That will allow us to focus forwards onto new, exciting opportunities, and help the team resolve some of those tricky back office challenges.&#8221; 
Where will your focus lie in the months ahead?
&#8220;Supporting growth, integrating Parkos, and collaborating across the business and with MAG to make our journey more frictionless, both for our team and our customers.&#8221; 
How would you define good leadership?
&#8220;A clear mission, humility and care.&#8221; 
<h2 aria-level="2">Quickfire round </h2>
CAVU in three words — go.
&#8220;Ambition. Support. Collaboration.&#8221; 
What’s your favourite way to switch off after work?
&#8220;Anything on or in the water, sailing, wingfoiling, swimming.&#8221; 
Favourite airport — and why?
&#8220;Manchester. You can take the girl out of Manchester, but you can’t take Manchester out of the girl.&#8221; 
What’s a city you’d fly back to in a heartbeat?
&#8220;Boston.&#8221; 
Surprising fact about you?
&#8220;I lived on a boat in Portugal and Spain for seven months with my husband and our three-month-old son.&#8221; 
Welcome to CAVU, Caroline. We’re thrilled to have you on board.

Meet Caroline Exley, CAVU’s new CFO, here to support growth, streamline systems, and champion collaboration across the business.

Insights and innovation

Unlocking non-aeronautical revenue: Common challenges and future opportunities

Practical strategies for driving ancillary revenue at airports

How our Customer Advisory Board guides our roadmap

CAVU and Ryanair extend partnership to enhance airport travel

CAVU partners with Datalex to include airport products within airline booking journeys

Sunshine Coast Airport selects propel™ as its new parking pre-book platform

Introducing… John Upton, Chief Experience Officer at CAVU

Introducing… Caroline Exley, Chief Financial Officer at CAVU