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Leveraging over 80 years of aviation expertise, explore the latest insights from the travel industry covering everything from opinion pieces and thought leadership to our latest product releases, technology updates, and more.

The holiday season represents the highest-stakes period in airport parking. Demand surges, passengers are price-sensitive yet anxious about availability, and every decision you make about pricing and capacity has an immediate, visible impact on your bottom line. 
Yet many airports approach this critical period with the same strategy they use year-round: static pricing, limited online booking capabilities, and a hope that drive-up traffic will fill the gaps. It&#8217;s a strategy that leaves significant revenue on the table precisely when you can least afford to do so. 
The airports getting it right this holiday season aren&#8217;t just offering pre-booking as an option. They&#8217;re building their entire holiday parking strategy around it, using pre-booking as the engine that drives better pricing, smoother operations, and stronger revenue performance. 
Here&#8217;s why pre-booking matters more during the holidays than at any other time of year, and how you can make it work for your operation.

<h2 aria-level="2">Why usual parking strategies can fall short during the holidays </h2>
Holiday travel creates a perfect storm of parking challenges that expose the weaknesses of traditional, drive-up-focused operations.<span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:299,&quot;335559739&quot;:299,&quot;335559740&quot;:279}"> 
Demand becomes wildly unpredictable. You know the holiday period will be busy, but without bookings, you can&#8217;t distinguish between &#8220;very busy&#8221; and &#8220;completely sold out&#8221; until passengers start arriving. This makes staffing decisions difficult, creates potential safety issues when facilities overflow, and leads to frustrated passengers who arrive to find no available spaces. 
Price sensitivity peaks alongside willingness to pay. Holiday travellers are budget-conscious; they&#8217;re spending on gifts, travel, and accommodation. Yet they&#8217;re also desperate for convenience and certainty. This creates a complex pricing environment where you need to balance competitive rates with demand-based pricing, a task that static pricing can’t achieve. 
Operational strain intensifies. Holiday periods test your systems, staff, and processes in ways normal operations don&#8217;t. Without visibility into demand, you&#8217;re either overstaffed and burning budget or understaffed and creating service failures. Neither scenario is acceptable during your busiest revenue period. 
Competition increases from off-site operators. Third-party parking providers become more aggressive during holidays, often undercutting airport rates or offering enhanced services. Without a strong pre-booking value proposition, you&#8217;re vulnerable to losing market share when it matters most.
The airports that succeed during the holidays recognise these challenges early and build strategies specifically designed to address them. The sooner you realise that pre-booking is the solution, and not a part of the solution, the better.

<h2 aria-level="2">Why is pre-booking useful during the holiday rush? </h2>
When you implement pre-booking effectively, it transforms how you manage holiday parking demand. Here&#8217;s what changes: 
You gain predictability in an unpredictable period. Every pre-booking gives you advance visibility into demand patterns. You can see peak arrival and departure days, popular product types, and booking velocity. This data allows you to make informed decisions about pricing, capacity allocation, and resource deployment days or weeks in advance rather than reacting in real-time. 
You can optimise pricing dynamically. With pre-booking data, you can implement demand-based pricing that maximises revenue, rewarding early bookers. As capacity fills and departure dates approach, rates adjust upward to reflect scarcity. This approach captures willingness to pay across different passenger segments while ensuring you&#8217;re not leaving money on the table during peak periods. 
Your operational efficiency improves dramatically. When you know in advance that December 20th will have 800 arrivals and December 27th will have 900 departures, you can staff accordingly. You can plan shuttle schedules, prepare overflow areas if needed, and communicate proactively with passengers. The chaos of &#8220;surprise&#8221; demand disappears. 
You create competitive advantages. Pre-booking allows you to offer guarantees that drive-up facilities can&#8217;t match: guaranteed space, locked-in pricing, faster entry and exit, and the peace of mind that comes from having one less thing to worry about during holiday travel. These benefits resonate strongly with holiday travellers and help you compete effectively against off-site operators. 
Your revenue per space increases. According to management consulting firm Arthur D. Little, implementing yield management systems alongside early reservation discounts can increase revenues by 6% to 8% annually. During the high-volume holiday period, even modest percentage improvements translate to substantial absolute revenue gains. 
The key is recognising that these benefits don&#8217;t happen automatically. They require deliberate strategy and the right technology foundation.

<h2 aria-level="2">Five ways airports are using pre-book during the holidays</h2>
The airports that thrive during the holidays share common approaches to pre-booking.  
Here&#8217;s what they do differently:
<h3>1. Holiday campaigns are launched early</h3>
The best-performing airports don&#8217;t wait until December to promote holiday parking. They begin marketing pre-booking options in October, targeting passengers who are planning holiday travel. Early campaigns create awareness, establish the value proposition, and begin capturing bookings while passengers are still in planning mode rather than panic mode. 
These campaigns emphasise the dual benefits of pre-booking: better rates for early commitment and guaranteed availability during the busiest travel period of the year. The messaging is clear, the booking process is frictionless, and the value is immediately apparent.
<h3>2. Tiered pricing capture different segments</h3>
Smart airports recognise that holiday travellers aren&#8217;t the same. Some book flights six months in advance. Others wait until the last minute. Some are extremely price-sensitive. Others prioritise convenience above all else. 
Tiered pricing through pre-booking allows you to serve all these segments profitably. Early bird rates capture the planners. Standard pre-book rates serve the mainstream. Last-minute pre-book rates (still better than drive-up) capture late deciders. Drive-up rates remain the highest, incentivising advance booking while still serving walk-up customers. 
This approach, supported by <a href="https://ca.vu/insights/the-hidden-cost-of-flat-pricing-and-how-dynamic-pricing-helps/">dynamic pricing</a> rules, ensures you&#8217;re maximising revenue from every customer segment without leaving capacity unused.
<h3>3. Products are bundled to increase basket size</h3>
Holiday travellers are already spending money and making decisions about their trip. This creates a perfect opportunity for you to bundle parking with other airport services, including lounges, fast-track security, and meet-and-greet services, particularly if you&#8217;re looking to increase basket size and generate more <a href="https://ca.vu/insights/non-aeronautical-revenue-what-it-is-why-its-essential-and-how-it-boosts-airports-earnings/">non-aeronautical revenue</a> through upselling and cross-selling. 
Pre-booking platforms make bundling seamless. A passenger booking parking sees relevant add-ons at the moment of purchase, when they&#8217;re already committed, and their payment information is entered. Conversion rates on bundled products are significantly higher than when you sell these services separately or on arrival. 
For airports that are still developing their commercial programmes, this represents a straightforward way to increase revenue per customer without complex new initiatives or significant operational changes.
<h3>4. Proactive communications are used proactively throughout the journey</h3>
Pre-booking creates a direct communication channel with your passengers. Smart airports use this to enhance the experience and reduce operational friction. 
Confirmation emails with clear directions and what to expect, reminder messages a few days before arrival, real-time updates if there are any service changes, and post-visit surveys to gather feedback, deliver a more <a href="https://ca.vu/insights/personalised-travel/">personalised passenger experience</a>, reinforce the value of pre-booking and improve satisfaction, and increase the likelihood passengers will pre-book again.
<h3>5. Performance is analysed consistently</h3>
Top-performing airports use <a href="https://ca.vu/insights/how-can-data-and-tech-reshape-passenger-experiences/">data-driven approaches and technology</a> to improve the passenger experience. They track conversion rates by traffic source, analyse booking windows and price sensitivity, identify which products perform best and which marketing messages resonate most strongly. 
This data becomes the foundation for continuous improvement. Each holiday season performs better than the last because lessons learned inform next year&#8217;s strategy. This is particularly valuable if you&#8217;re concerned about keeping up with technology and maximising non-aeronautical revenue; pre-booking provides both the modern platform and the revenue growth mechanism.

<h2 aria-level="2">Common concerns about holiday pre-booking </h2>
Despite the clear benefits, some airports hesitate to fully embrace pre-booking during the holidays. Your concerns are understandable but generally unfounded when systems are properly implemented. 
&#8220;What if we oversell and can&#8217;t honour bookings?&#8221; Modern pre-booking platforms include inventory management controls that prevent overselling. You set capacity limits by product type and date. The system stops accepting bookings when limits are reached and you maintain full control while gaining the benefits of advance sales. 
&#8220;Our passengers prefer drive-up and won&#8217;t change their behaviour.&#8221; Passenger behaviour follows incentives. If pre-booking offers no advantage, behaviour won&#8217;t change. But when pre-booking delivers better rates, guaranteed space, and faster processing, behaviour shifts quickly. European airports report online penetration rates exceeding 60% in mature markets by making pre-booking demonstrably better than alternatives. 
&#8220;We don&#8217;t have the staff or systems to manage pre-booking.&#8221; This concern often reflects experience with outdated or poorly designed systems. Modern platforms like Propel are specifically designed to improve your operational efficiency. Automated inventory management, integrated payment processing, and self-service customer management mean pre-booking requires less staff intervention than managing drive-up capacity in real-time. 
&#8220;We&#8217;re not ready to implement this for the upcoming holidays.&#8221; While ideal implementation takes planning, you can launch basic pre-booking capabilities relatively quickly, particularly if you&#8217;re working with experienced partners who&#8217;ve done this many times before. Even partial pre-booking adoption during the holidays can deliver meaningful results and provide learning for future seasons.

<h2 aria-level="2">What you need for a successful pre-booking approach </h2>
Successful holiday pre-booking requires three core elements: 
<h3>1. The right technology platform </h3>
You need a booking system that&#8217;s fast, mobile-optimised, and integrated with your operations. The passenger experience must be seamless; any obstacles during the booking process will prompt your customers to seek an alternative solution. The platform must also give you control over pricing, inventory, and reporting so you can manage performance actively rather than hoping for the best. 
Solutions like <a href="https://ca.vu/platform/">Propel</a> are purpose-built for airport environments, handling the specific requirements of parking operations while enabling the flexibility needed for sophisticated holiday strategies. 
<a href="https://ca.vu/platform/">Propel</a> delivers the core capabilities that make pre-booking successful: seamless booking flows that let passengers browse, book, and pay in just a few clicks; flexible pricing management that lets you sell the right products at the right prices with detailed reporting at every step; crystal-clear insights so you always know when inventory is approaching capacity or when certain products need promotion; and the ability to bundle parking with other services like lounges and fast-track security to increase basket size during high-value holiday bookings. 
<h3>2. Strategic pricing frameworks </h3>
Technology alone isn&#8217;t enough. You need pricing strategies that incentivise early booking, maximise yield during peak periods, and remain competitive throughout. This means understanding your market, analysing competitor pricing, and implementing dynamic rules that adjust rates based on demand signals and booking windows. 
If you&#8217;re struggling with revenue management or operating with limited systems, this is where expert guidance becomes valuable. The difference between good and great pricing can represent millions in annual revenue. 
<h3>3. Clear communication and marketing </h3>
Your passengers won&#8217;t pre-book if they don&#8217;t know it&#8217;s an option or don&#8217;t understand the benefits. Your holiday pre-booking campaign needs to start early, communicate clearly, and appear consistently across channels: website, email, social media, and even on-airport signage. 
Your message should emphasise both rational benefits (better rates, guaranteed space) and emotional benefits (peace of mind, one less thing to worry about during stressful holiday travel). 
If your parking strategy doesn&#8217;t centre on pre-booking, you have a decision to make. You can continue with business as usual and accept the revenue, operational, and passenger experience limitations that come with it. Or you can commit to building pre-booking capabilities that position your parking operation for sustainable success. 
The holiday season will be busy regardless. The question is whether that high demand translates to optimised revenue and satisfied passengers, or to missed opportunities, and frustrated customers who remember the experience and avoid your parking next time. 
Many airports are opting to embrace pre-booking because the data, passenger feedback, and financial results all point in the same direction: Pre-booking works. It works for revenue. It works for operations. It works for passengers. And it works especially well during the holidays when the stakes are highest.

<h2 aria-level="2">Ready to build a smarter parking strategy? </h2>
Stop leaving revenue on the table with static pricing that doesn&#8217;t respond to holiday demand. 
Our comprehensive guide, <a href="https://signup.ca.vu/pricing-guide-signup/">Why Your Pricing Strategy is Costing You Revenue (And What to Do About It)</a>, shows you exactly how to build pricing strategies that support pre-booking and maximise holiday revenue. 
Inside, you&#8217;ll discover: 
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1">How to identify hidden revenue gaps where static pricing is limiting your growth and online conversion </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="2" data-aria-level="1">Smart pricing models that use dynamic rules and segmentation to align price with demand </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="3" data-aria-level="1">A scalable framework that flexes with seasonality and passenger behaviour, perfect for holiday peaks </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="4" data-aria-level="1">Quick wins you can implement immediately to deliver measurable uplift </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="5" data-aria-level="1">How to turn pricing from an operational burden into a strategic advantage </li>
</ul>
<a href="https://signup.ca.vu/pricing-guide-signup/">Download your free guide now</a>

Learn how a pre-booking pricing strategy can boost revenue, lock in demand, smooth operations, and guarantee passengers peace of mind this holiday season.

Tord Sollie Hhi6MgjbLwQ Unsplash Min

Why pre-booking should be a key priority for your airport this holiday season

One year ago, CAVU introduced something entirely new to UK air travel: a private terminal experience previously reserved for the ultra-wealthy, now accessible from just £99.
Located at Manchester Airport, <a href="https://experienceaether.com">aether – The Private Terminal</a> offers more than premium lounging. It&#8217;s a complete reimagining of the airport journey, featuring on-site parking, dedicated baggage processing, The Dining Experience by Adam Reid, private security and passport control, and seamless BMW transfers directly to and from your gate.
In its first year, aether has transformed how thousands of travellers experience Manchester Airport – earning glowing reviews, repeat visits, and coverage from national and international media. Here, <a href="https://www.linkedin.com/in/heidistancliffe/">CAVU&#8217;s Head of Product Strategy, Heidi Stancliffe</a>, reflects on bringing this innovative concept to market and what lies ahead.

CAVU: aether has just passed its first anniversary; how would you summarise the journey so far?
Heidi: It&#8217;s been quite a journey! Bookings were strong right from the start when we opened in early November 2024. Our launch week coincided with both the MTV EMA Awards and Liverpool Comic Con, which created an energetic atmosphere with plenty of high-profile guests passing through. The team rose to the occasion brilliantly.
Since then, that same team spirit has carried us through countless milestones – from hosting large group events to celebrating aether&#8217;s very first marriage proposal. aether is a truly unique operation, blending technical precision with outstanding hospitality and seamless coordination. We&#8217;re incredibly proud of the stable, resilient, and dynamic team that has made our first year such a success.
CAVU: How has aether addressed the growing demand for premium airport experiences?
Heidi: As airport terminals have grown larger and busier, travel has become increasingly challenging – particularly for passengers with specific needs. At the same time, today&#8217;s travellers are more willing to invest in experiences that enhance comfort, maximise their time, and create memorable moments.
Traditional lounges provide a welcome step up – a comfortable seat and refreshments – but aether offers something altogether different. It delivers a complete journey defined by personalised service. We like to describe it as effortless, though many guests tell us it makes them feel like a &#8220;rockstar.&#8221;
For high-profile guests, aether offers privacy. For business travellers, it&#8217;s a space to maximise productivity. For leisure travellers, it&#8217;s an opportunity to start a special trip in style – or simply to treat themselves to something extraordinary.

CAVU: What makes aether stand out in delivering a premium experience?
Heidi: Like any true premium experience, what sets aether apart isn&#8217;t just the physical environment – it&#8217;s the way guests are welcomed, cared for, and made to feel throughout their journey. While aether is undoubtedly innovative, it&#8217;s not driven by high-tech features or automation. In fact, it&#8217;s more hands-on than a conventional airport terminal.
What defines aether is the human touch – those small, personal interactions and the reassurance that both you and your baggage are being looked after from start to finish. It&#8217;s a level of care and connection that simply isn&#8217;t possible within the scale of mainstream air travel.
CAVU: You&#8217;ve also just been re-elected Chair of the World Airports VIP Forum (WAVF). How have the insights from this role helped shape aether?
Heidi: It&#8217;s an honour to be re-elected as Chair of the World Airports VIP Forum – a prestigious global network of airports offering premium lounges and services. The group is focused on sharing best practices and continually raising the bar for product and service excellence.
Many airports have operated premium services – the broader category for concepts like aether – for decades, so there&#8217;s a wealth of insight to draw upon. (We tend to avoid using the term VIP, as aether is designed to feel far more accessible.) The shared knowledge within the forum has been invaluable in helping us refine every detail of the experience. Now that aether is more established, we&#8217;re able to focus on those finer nuances that elevate the journey even further.

CAVU: Can you share a standout success story from aether&#8217;s first year?
Heidi: aether&#8217;s success is clear from the glowing reviews, repeat visits, and word-of-mouth recommendations it has received. It&#8217;s been praised by a wide spectrum of travellers – from diplomatic guests and celebrities to those marking a special occasion or simply looking for a more seamless journey.
Perhaps most rewarding are the stories from guests who find air travel challenging. Several have told us that aether has given them the confidence to travel again – to visit family and friends – because they feel more comfortable using aether than navigating a large, busy terminal. That kind of feedback perfectly captures what aether is all about: making premium travel experiences both exceptional and accessible.

CAVU: How do insights or feedback from guests directly feed into updates in aether&#8217;s offering?
Heidi: Guest feedback has been both fascinating and invaluable in shaping aether&#8217;s evolution. For instance, our food and beverage offering developed significantly over the first few months – we introduced an accelerated service for arriving guests and expanded options for regular visitors.
We&#8217;ve also learned a great deal about how to communicate a completely new concept to travellers who may be unfamiliar with what aether offers. It&#8217;s been about finding the right balance – language and imagery that resonate, excite, and reassure. As a result, we&#8217;ve refined our tone of voice, evolved our visual identity, and created new video content to help bring the experience to life.
CAVU: How is aether planning to evolve or expand its offering?
Heidi: We have lots planned for the year ahead. aether is a complex product to operate, so the early months were focused on establishing a stable, resilient operation – something the team has achieved brilliantly. Now that we&#8217;re on firm ground, it&#8217;s exciting to bring to life ideas that have been in development since launch.
We&#8217;re introducing aether gift vouchers just in time for the holiday season, allowing guests to share the experience with others. Next, we&#8217;re exploring an annual membership – a feature regular travellers have been requesting since day one. We&#8217;re also looking to expand aether&#8217;s role as a distinctive premium events space, welcoming both travelling and non-travelling guests for exclusive occasions.
Discover more about aether – The Private Terminal by <a href="https://experienceaether.com/">visiting the website</a> and <a href="https://www.linkedin.com/showcase/experience-aether/about/">following the LinkedIn page</a>.

Discover how aether – The Private Terminal at Manchester Airport has redefined premium travel in its first year, offering personalised service, private security and affordable luxury.

Aether

One year of aether: Elevating the lounge experience for the modern traveller

We&#8217;re proud to announce a new five-year agreement with Brisbane Airport, extending our long-standing partnership through to 2030. As part of the agreement, Brisbane Airport will migrate from our legacy MagRes platform to Propel, our advanced eCommerce platform, unlocking new levels of flexibility, scalability, and innovation. 
This renewal marks an important milestone in our collaboration and reflects the tangible results our partnership has delivered over recent years. 
Brisbane Airport’s decision to extend its partnership has been shaped by the consistent performance of its parking business, which has seen record-breaking growth. The CAVU booking platform has supported this growth through assisting in optimising conversion, yield, and customer engagement, helping to deliver Brisbane’s non-aero revenue streams. 
Together, we’ve also delivered genuine first-to-market innovation. A standout example is the integration of Escape Lounges into the parking booking flow – the first initiative of its kind in Australia. This has created new revenue opportunities while giving passengers a more connected and valuable travel experience. 
By migrating to Propel, Brisbane Airport will benefit from a platform designed to scale and evolve alongside its ambitions. New features will enhance customer experience not just for parking, but across the wider non-aeronautical landscape, helping Brisbane deliver on its vision of becoming a world-class travel hub. 
Nolan Hough, Chief Growth Officer at CAVU, said: 
<blockquote>This agreement is a strong endorsement of the value we’ve created together with Brisbane Airport. Over the years, our partnership has been defined by innovation and shared ambition, from delivering record growth in parking to pioneering new customer experiences like integrated lounge bookings. We’re excited to continue this journey with Brisbane as they move onto Propel and set new benchmarks for the airport experience.</blockquote>
Reflecting on the renewed partnership and the transition to Propel, Paul Laws, Head of Parking and Transport at Brisbane Airport, said: 
<blockquote>Our partnership with CAVU has been a key element in driving the growth and success of Brisbane Airport’s parking and ground transport business. Together, we’ve delivered innovative experiences that make travel through Brisbane easier and more rewarding. Moving to the Propel platform is the next step in that journey, giving us the flexibility to evolve with our customers’ needs and continue leading the way in connected airport experiences.</blockquote>
This agreement marks a mutual commitment to keep innovating and delivering value. With Propel as the foundation, Brisbane Airport is well-positioned to improve its capabilities and redefine what connected travel looks like for its passengers.

Brisbane Airport extends its CAVU partnership to 2030, migrating to Propel to drive growth, innovation, and enhanced passenger experiences.

Brisbane Airport Propel Website (1)

Brisbane Airport renews partnership with CAVU and migrates to Propel

Airports across the APAC region are facing unprecedented competition for passengers and revenue. 
Changing traveller expectations, new mobility options, and the need to maximise every revenue opportunity are reshaping how airports operate. 
At FTE Asia 2025, Josh Bakhbakhi, Vice President of Growth – APAC at CAVU, will share his insights on how collaboration and commercial innovation are driving sustainable growth in the region. 
We caught up with Josh ahead of the event to explore the opportunities and challenges for airports and to hear his advice on how they can use partnerships, data, and innovation to unlock new revenue streams and improve the passenger experience. 
CAVU: You’ll be speaking at FTE Asia 2025 on collaboration and innovation in the APAC region. From your experience, why are these themes so critical for airports here today? 
Josh: Airports across the globe are facing unprecedented competition for passengers and revenue, with evolving traveller expectations and new mobility options.  
Collaboration and innovation are critical because no single stakeholder, whether an airport, airline or technology provider, can deliver growth alone. 
By working together and experimenting with new commercial models, airports can not only optimise existing assets like parking and lounges but also create entirely new revenue streams that improve the passenger experience. 
CAVU: As Vice President of Growth for APAC at CAVU, you’ve worked closely with airports and partners across the region. What shifts are you seeing in how they approach revenue generation and new business opportunities? 
Josh: I’m seeing a real shift from reactive revenue management to proactive, data-driven commercial strategies. Airports are moving beyond traditional aeronautical revenue and looking at how to monetise every touchpoint in the passenger journey. 
Pre-booking, dynamic pricing, ancillary bundles, and integrated offers with airlines or mobility providers are becoming standard tools rather than exceptions. There’s also a stronger focus on using digital platforms to understand and influence passenger behaviour before they even arrive at the terminal.<span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}"> 
CAVU: Collaboration often sounds simple, but can be hard to achieve. What common obstacles have you seen in APAC and how have airports successfully overcome them? 
Josh: Collaboration can be deceptively hard. Common obstacles include siloed teams, misaligned commercial incentives, or legacy technology that doesn’t integrate easily.  
Airports that succeed tend to focus on shared KPIs and clear governance, making sure all parties see the mutual benefit. 
For example, aligning the commercial teams of the airport and technology partner around incremental revenue and passenger satisfaction creates accountability and shared motivation.

CAVU: Innovation always carries some level of risk. In your view, how can airports strike the right balance between experimenting with new ideas and protecting their core business? 
Josh: Innovation always carries risk, but it’s about measured experimentation. Successful airports run pilots in controlled segments, for example, testing dynamic parking pricing or ancillary bundles with a subset of products or at specific terminals, and use real-time analytics to monitor impact. This allows them to innovate without jeopardising core operations and scale only what works. 
CAVU: Looking ahead, where do you see the biggest untapped opportunities for APAC airports to unlock new revenue streams? 
Josh: There’s significant untapped potential in the broader mobility and ancillary ecosystem. Many airports focus on passengers who already use parking or lounges, but modal share analysis often shows that a large proportion still arrive via rideshare, taxi or public transport. 
Converting even a fraction of those passengers, or bundling services such as fast track, lounge access, and EV charging, could unlock substantial revenue. Subscription models, loyalty-linked offers, and digital-first pre-booking experiences are also under-exploited in the region. 
CAVU: Not every airport has the scale or resources of a major hub. What practical steps can smaller airports take to foster innovation and collaboration without stretching themselves too thin? 
Josh: Smaller airports may not have the scale of a major hub, but they can still innovate smartly. Start with partnerships and use technology providers and airlines to test new ideas without heavy upfront investment. 
Focus on high-impact, low-complexity initiatives, for instance, introducing pre-booking for parking, simple lounge upsells, or bundling services. Using data to understand customer behaviour and optimise existing offerings often delivers more immediate ROI than big, resource-intensive projects. 
CAVU: Without giving too much away from your session, what is the one key message you hope the FTE Asia audience will take with them? 
Josh: If there’s one thing I hope the audience takes away, it’s this: growth at airports today isn’t just about infrastructure, it’s about working together, experimenting smartly, and using digital tools to unlock revenue across every touchpoint of the passenger journey. Collaboration and innovation are no longer optional; they’re the engines for sustainable, future-proof growth. 
<h2 aria-level="2">Discover how to unlock new revenue at FTE Asia 2025 </h2>
Collaboration and innovation are essential for airports aiming to thrive in today’s competitive landscape. 
Josh’s insights show that by experimenting smartly, partnering effectively, and using data to drive commercial strategies, airports can unlock new revenue across every touchpoint of the passenger journey. 
If you’re attending FTE Asia 2025, don’t miss Josh on the panel discussion, ‘Embracing collaboration and commercial innovation to create new revenue and business opportunities.’  
You can also meet the CAVU team at Booth D9 to explore how your airport can turn smarter partnerships into profitable opportunities. 
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Learn how APAC airports can boost revenue via collaboration, innovation, and smarter commercial strategies, as we count down to FTE Asia 2025. 

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The role of collaboration and innovation in the future of APAC airport revenue

Using pricing strategies without proper measurement is like navigating without a compass. You might make progress, but you won&#8217;t know if you&#8217;re heading in the right direction or missing crucial opportunities to optimise performance. 
Whether you&#8217;re managing <a href="https://ca.vu/insights/non-aeronautical-revenue-what-it-is-why-its-essential-and-how-it-boosts-airports-earnings/">non-aeronautical revenue</a> at one airport or operating car parks across multiple locations, the right key performance indicators provide the insight you need to make informed pricing decisions and demonstrate measurable results that support business growth. 
In this article, we’ll explore the essential KPIs for pricing strategy success and also focus on: 
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1">Why measurement matters for pricing strategy effectiveness </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="2" data-aria-level="1">The six core KPIs every operator should track </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="3" data-aria-level="1">How to implement KPI-driven pricing strategies </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="4" data-aria-level="1">Building sustainable measurement capabilities over time </li>
</ul>
<h2 aria-level="2">Why KPIs matter for your pricing strategy</h2>
Measuring the true impact of your pricing strategies requires an understanding of how customers discover, evaluate, and purchase your parking services. 
Without systematic measurement, commercial teams struggle to justify pricing changes to senior management, whilst car park operators can&#8217;t identify which locations or products deliver the strongest returns. 
The airports and car park operators achieving sustainable revenue growth understand that measurement drives improvement. They use KPIs not just to track performance, but to guide strategic decisions, optimise operational efficiency, and build competitive advantages through data-driven pricing strategies.

<h2 aria-level="2">The six essential KPIs you need to track</h2>
<h3 aria-level="2">1) Conversion rates</h3>
Conversion rate tracking measures how effectively your pricing and value proposition turn website visitors into paying customers. For commercial directors accountable for revenue targets and car park operators competing in crowded markets, this metric reveals critical insights into pricing effectiveness and competitive positioning. 
If 1,000 potential customers view your parking options but only 100 complete purchases, this 10% conversion rate suggests either pricing misalignment with perceived value or barriers in the booking process that require immediate attention. 
What to track: 
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1">Overall conversion rates across your site </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="2" data-aria-level="1">Channel-specific conversion (direct website vs third-party platforms vs mobile) </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="3" data-aria-level="1">Time-based conversion patterns (school holidays vs business travel periods) </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="4" data-aria-level="1">Product tier conversion rates (premium vs economy parking) </li>
</ul>
Channel-specific conversion analysis becomes particularly valuable for car park operators managing multiple sales channels. Direct website bookings may convert at different rates than third-party platforms or mobile applications, guiding channel strategy decisions and marketing resource allocation toward the most effective customer acquisition approaches. 
Time-based conversion tracking reveals seasonal patterns and demand fluctuations that directly impact pricing strategy effectiveness. Conversion rates during school holidays may differ significantly from business travel periods, indicating opportunities for dynamic pricing adjustments.
<h3>2) Revenue per booking</h3>
Revenue per booking measures the average income generated from each completed transaction, providing crucial intelligence for pricing strategy optimisation and product portfolio management. This metric helps commercial teams and car park operators understand whether volume increases compensate for rate reductions and identify opportunities for value enhancement. 
Understanding revenue per booking reveals whether your pricing strategies are maximising value from each customer transaction or leaving money on the table through underpricing or missed upsell opportunities. 
What to track: 
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1">Average transaction value across different customer segments </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="2" data-aria-level="1">Revenue per booking by booking channel </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="3" data-aria-level="1">Seasonal variations in average booking value </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="4" data-aria-level="1">Product mix contribution to overall revenue </li>
</ul>
Average transaction value analysis reveals customer spending patterns across different segments and booking channels. Business travellers booking premium spaces may generate significantly higher revenue per booking than leisure customers choosing economy options. Understanding these patterns helps optimise marketing spend toward the most valuable customer segments. 
Product mix analysis within revenue per booking reveals which services and upgrades contribute most to customer value. Additional services like car washing, priority placement, or flexible cancellation terms may significantly increase average transaction values. For car park operators, this intelligence guides investment decisions about which premium services generate the best returns on facility improvements.

<h3>3) Booking lead time</h3>
Booking lead time analysis measures how far in advance customers make reservations, providing valuable intelligence for revenue forecasting, pricing strategy development, and operational planning. For airport commercial teams managing budget projections and car park operators planning capacity allocation, lead time patterns reveal crucial market dynamics. 
Understanding booking patterns helps you anticipate demand, optimise pricing rules, and improve operational planning through better forecasting of capacity needs. 
What to track: 
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1">Average lead time by customer segment (business vs leisure) </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="2" data-aria-level="1">Seasonal lead time variations </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="3" data-aria-level="1">Lead time correlation with price sensitivity </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="4" data-aria-level="1">Trends in booking timing over multiple periods </li>
</ul>
Business travellers often book closer to departure dates and demonstrate higher price tolerance, whilst leisure customers typically plan further ahead and show greater price sensitivity. Understanding these patterns enables targeted pricing approaches that capture value from each segment appropriately. 
Lead time correlation with price sensitivity helps optimise dynamic pricing rules. Customers booking well in advance may respond strongly to early-bird discounts, whilst last-minute bookers often prioritise availability over cost considerations. This intelligence guides automated pricing adjustments that encourage early bookings during low-demand periods whilst capturing premium pricing from urgent bookings.
<h3>4) Facility utilisation metrics</h3>
Utilisation analysis measures how effectively your parking capacity generates revenue across different time periods, locations, and customer segments. For car park operators managing multiple sites and commercial teams optimising facility investments, utilisation metrics guide both pricing decisions and capacity planning strategies. 
Utilisation rates reveal whether your pricing strategies effectively balance demand across available capacity and identify opportunities for premium pricing or capacity improvements. 
What to track: 
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1">Overall utilisation rates across all facilities </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="2" data-aria-level="1">Peak vs off-peak utilisation patterns </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="3" data-aria-level="1">Product tier utilisation (premium vs economy spaces) </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="4" data-aria-level="1">Geographic utilisation across multiple airport locations </li>
</ul>
Overall utilisation rates reveal whether pricing strategies effectively balance demand across available capacity. Consistently high utilisation may indicate opportunities for premium pricing, whilst low utilisation suggests the need for more competitive rates or enhanced value propositions. 
Peak versus off-peak utilisation patterns guide dynamic pricing strategy development. Facilities that reach capacity during business hours but remain underutilised during evenings and weekends present clear opportunities for time-based pricing adjustments that spread demand more evenly whilst maximising revenue during high-demand periods. 
Geographic utilisation patterns help car park operators optimise pricing across multiple airport locations. Some facilities may consistently outperform others due to location advantages, airline partnerships, or service quality differences.
Understanding these patterns guides investment decisions about facility improvements and strategic pricing adjustments that maximise portfolio-wide revenue performance.

<h3>5) Customer lifetime value</h3>
Customer lifetime value measures the total revenue potential from individual customers across multiple bookings, providing crucial intelligence for customer acquisition spending, retention strategy development, and pricing structure optimisation. This metric becomes particularly important as customer acquisition costs increase and retention becomes more valuable than new customer acquisition. 
Understanding lifetime value helps you identify your most valuable customer segments, justify customer acquisition spending, and develop retention strategies that focus resources where they deliver the highest returns. 
What to track: 
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1">Repeat booking patterns and frequency </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="2" data-aria-level="1">Customer segment lifetime value differences </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="3" data-aria-level="1">Revenue progression over time </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="4" data-aria-level="1">Churn rates and retention metrics </li>
</ul>
Repeat booking patterns reveal customer loyalty levels and satisfaction with your pricing and service delivery. Customers who return consistently and increase their spending over time indicate successful strategy implementation, whilst declining repeat business may signal that pricing approaches damage long-term relationships despite generating short-term revenue gains. 
Customer segment lifetime value analysis reveals which acquisition channels and customer types generate the most long-term value. Business travellers who book regularly may justify higher customer acquisition costs than occasional leisure customers. Understanding these differences helps optimise marketing spend allocation and develop targeted retention programmes.
<h3>6) Market share and competitive intelligence</h3>
Market position metrics measure your performance relative to alternative transport options and competitive car park providers, providing crucial context for pricing strategy effectiveness and long-term strategic planning. For commercial teams and car park operators competing in evolving transport markets, these metrics guide competitive positioning decisions. 
Market share metrics reveal whether your pricing strategies are strengthening your competitive position or losing ground to alternatives like ride-sharing services and public transport. 
What to track: 
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="11" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1">Modal share within your catchment area </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="11" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="2" data-aria-level="1">Competitive pricing comparisons </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="11" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="3" data-aria-level="1">Revenue growth relative to market expansion </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="11" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="4" data-aria-level="1">Customer acquisition costs vs competitors </li>
</ul>
Modal share analysis within your catchment area reveals how effectively your pricing competes against ride-sharing services, public transport, and other ground transport alternatives. Growing parking market share indicates effective value positioning, whilst declining share suggests competitive threats that require strategic responses. 
Competitive pricing intelligence tracks how your rates compare with nearby airports, off-site parking providers, and alternative transport options. However, effective competitive analysis extends beyond simple price comparisons to understand value propositions, customer satisfaction levels, and market positioning strategies that influence customer choice decisions. 
Revenue growth relative to market expansion helps distinguish between general market growth and competitive advantage development. Outpacing market growth indicates successful strategic positioning, whilst underperforming suggests the need for pricing strategy adjustments or competitive response initiatives.

<h2 aria-level="2">How to implement KPI-driven pricing strategies </h2>
Effective KPI tracking requires systematic data collection, regular analysis, and consistent application to pricing strategy development. For resource-constrained airport teams and car park operators managing multiple priorities, this measurement framework must balance comprehensiveness with practical implementation capabilities. 
<h3 aria-level="3">Start simple, then scale </h3>
Begin with basic metrics using existing booking systems and gradually expand measurement capabilities as results demonstrate value and justify additional investment. 
Tracking key metrics like conversion rates, revenue per booking, and utilisation patterns is essential for making smarter pricing decisions. While basic methods can give a starting point, having an integrated platform ensures these insights are accurate, real-time, and actionable at scale. 
<h3 aria-level="3">Establish regular reporting cycles </h3>
Monthly analysis enables timely responses to market changes, whilst quarterly reviews guide strategic planning and investment decisions based on longer-term trends and patterns. Regular reporting cycles ensure KPI insights inform ongoing pricing strategy adjustments rather than remaining theoretical exercises. 
<h3 aria-level="3">Integrate with business planning </h3>
Connect KPI insights to budget development, capacity planning, and strategic decision-making rather than treating them as isolated metrics. Commercial teams benefit from connecting pricing performance to overall revenue targets, whilst car park operators use KPI insights for expansion planning and facility investment decisions. 
<h3 aria-level="3">Focus on actionable insights </h3>
The goal isn&#8217;t measurement for measurement&#8217;s sake, but rather insights that drive better decisions. Focus on KPIs that directly influence your pricing strategy and operational performance, rather than tracking every possible metric.

<h2 aria-level="2">Download our pricing guide and start making data-driven decisions </h2>
You can&#8217;t improve what you don&#8217;t measure, but measuring the wrong things wastes time and resources. 
Your pricing strategy either generates measurable results or wastes resources on ineffective approaches. The choice lies in whether you systematically measure what matters and use those insights to build smarter, more profitable pricing strategies that support long-term business success 
Our comprehensive guide, <a href="https://ca.vu/insights/pricing-guide/">Why your pricing strategy is costing you revenue – and what to do about it</a>, shows you how to build measurement frameworks that connect directly to revenue performance and operational efficiency. 
Inside, you&#8217;ll discover: 
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1">How to identify which KPIs matter most for your specific operation </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="2" data-aria-level="1">Why measurement is the foundation of effective pricing strategies </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="3" data-aria-level="1">The four foundations of revenue-driving pricing backed by data </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="4" data-aria-level="1">How to build simple tracking systems using existing tools </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="5" data-aria-level="1">Practical frameworks for justifying pricing changes to senior management </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="6" data-aria-level="1">Quick wins that deliver measurable results without complex systems </li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="7" data-aria-level="1">How to build long-term competitive advantages through systematic measurement </li>
</ul>
<a href="https://signup.ca.vu/pricing-guide-signup/?_gl=1*1pp4twk*_ga*NzIwNTc0MjUuMTc2MDk2ODA3OQ..*_ga_QDM2BXW96D*czE3NjA5NzE3MTMkbzIkZzEkdDE3NjA5NzM3OTEkajM3JGwwJGgw">Download your copy today</a>, stop guessing whether your pricing strategies work, and start making data-driven decisions that deliver measurable revenue growth and competitive advantages.

Understand the KPIs you need to track to drive smarter car park pricing, boost revenue, and optimise performance.

Stockholm Paris Studio KOWKc32YnA4 Unsplash

Essential KPIs to track for a smarter car park pricing strategy

We’re excited to announce that Midland Airport Parking Ltd has taken a major step in enhancing its digital experience by adopting <a href="https://ca.vu/platform/">Propel</a>, our advanced ecommerce platform. 
Upgrading to Propel marks a significant step in its wider growth strategy, with the company focused on streamlining its booking process, making it quicker and easier for customers to reserve the right parking product. 
This partnership also opens the door to a broader range of inventory, giving passengers more choice and helping the business capture new sales opportunities. As Imran Shahid, Managing Partner at Midland Airport Parking Ltd, explains: 
“By adopting Propel, we’re hoping to be a part of a bigger platform and adopt the expertise provided by the booking engine. This will eventually help in sales.” 
With Propel, Midland Airport Parking gains access to detailed customer insights, enabling their team to understand passenger behaviour and preferences. This information will help the company identify trends, anticipate customer needs, and plan long-term strategies that align with market demand. 
Passengers will also see the benefits. Propel creates a more seamless and informative booking journey, guiding users through the process, providing clear information on their chosen product, and saving valuable time. A more streamlined experience means customers can book confidently and efficiently, building loyalty and encouraging repeat bookings. 
Looking ahead, Midland Airport Parking sees this partnership as central to achieving its long-term goals. By combining smarter technology with richer data and a more personalised customer experience, the company expects to drive growth, efficiency, and retention over the coming years, as outlined by Imran: 
“Propel will benefit us in obtaining growth, efficiency, and customer loyalty. Success for us is more customer retention, an increase in sales, and we believe the platform will benefit us in achieving those targets.” 
Midland Airport Parking’s decision to partner with us highlights our experience in the travel sector. They recognised the value of working with a partner with a proven track record and collaborative approach, enabling them to leverage expertise and achieve shared success. 
With this partnership, Midland Airport Parking Ltd join the likes of <a href="https://ca.vu/insights/propel-sunshine-coast-airport/">Sunshine Coast Airport</a> and <a href="https://ca.vu/insights/cavu-and-ryanair-extend-partnership-to-enhance-airport-travel/">Ryanair</a> in using Propel to deliver smarter, more connected passenger experiences, combining advanced technology, detailed customer insights, and a commitment to service excellence.

Midland Airport Parking Ltd partners with CAVU to use Propel, enhancing bookings with smarter tech, data insights, and a seamless experience.

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Essential KPIs to track for a smarter car park pricing strategy

Midland Airport Parking Ltd enhances its eCommerce experience with Propel