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Insights & Innovation

Leveraging over 80 years of aviation expertise, explore the latest insights from the travel industry covering everything from opinion pieces and thought leadership to our latest product releases, technology updates, and more.

Airports around the world are facing increasing pressure to <a href="https://ca.vu/insights/non-aeronautical-revenue-what-it-is-why-its-essential-and-how-it-boosts-airports-earnings/">increase non-aeronautical revenue</a>, <a href="https://ca.vu/insights/personalised-travel/">personalise the passenger experience</a>, offer <a href="https://ca.vu/insights/how-are-premium-services-improving-the-passenger-experience/">premium services for customers</a>, all without dramatically increasing costs. 
One solution that delivers across all fronts is product bundling. 
<h2 aria-level="2">What is product bundling? </h2>
Product bundling is a proven commercial strategy that allows airports to package multiple services into a single, more attractive offer, often at a discount or with added value. 
The key idea is simple: instead of offering products separately, you combine them in a way that’s more convenient, better value, or more relevant to the customer’s journey.  
Product bundling is beneficial because it helps customers make faster decisions, increases exposure to lesser-known services, and provides a more seamless, joined-up travel experience. 
<h2 aria-level="2">Types of product bundling </h2>
Your airport can benefit from a range of product bundling strategies, depending on the services available and the goals you&#8217;re trying to achieve. 
&nbsp;
<img loading="lazy" decoding="async" class="aligncenter size-large wp-image-1798" src="https://cavuwp.wpengine.com/wp-content/uploads/2025/07/Artboard-1Product-Bundling-3-1-1-933x1024.png" alt="" width="933" height="1024" srcset="https://ca.vu/wp-content/uploads/2025/07/Artboard-1Product-Bundling-3-1-1-933x1024.png 933w, https://ca.vu/wp-content/uploads/2025/07/Artboard-1Product-Bundling-3-1-1-273x300.png 273w, https://ca.vu/wp-content/uploads/2025/07/Artboard-1Product-Bundling-3-1-1-768x843.png 768w, https://ca.vu/wp-content/uploads/2025/07/Artboard-1Product-Bundling-3-1-1-1399x1536.png 1399w, https://ca.vu/wp-content/uploads/2025/07/Artboard-1Product-Bundling-3-1-1-1865x2048.png 1865w" sizes="auto, (max-width: 933px) 100vw, 933px" />

<h2 aria-level="2">Benefits of product bundling </h2>
Product bundling is a win-win for airports and passengers alike. 
Here’s why it’s such an effective strategy: 
<h3 aria-level="3">Boost sales and average transaction value </h3>
By combining multiple services into a single offer, you can increase the total value of each booking. Bundles help highlight the full range of options available and make it easier for your customers to justify spending more. 
Research shows that <a href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/how-we-help-clients/clm-online-retailer">cross-selling and up-selling techniques can increase sales by 20% and profits by 30%</a>. Consumers are more likely to buy additional products when they&#8217;re offered as part of a relevant, high-value bundle. In an airport setting, this could include pairing parking with fast-track access or lounge access with duty-free discounts. 
<h3 aria-level="3">Increase perceived value </h3>
Product bundling helps reframe how customers view price. Instead of weighing up the cost of each item individually, they focus on the overall value of the bundle, which can justify a higher total spend. 
This also creates pricing opacity: passengers don’t fixate on the cost of individual items and are more likely to accept the total price when they feel they’re getting added convenience or exclusivity. 
<h3 aria-level="3">Grow awareness of underused products </h3>
Many passengers stick to what they know, missing out on services that could improve their experience. Product bundling allows you to introduce lesser-known or newer offerings by pairing them with your bestsellers. 
For example, bundling a new loyalty benefit or app feature with parking or security can drive discovery and adoption without needing a separate campaign. 
<h3 aria-level="3">Sell slow-moving inventory </h3>
If you’re struggling to sell lounge access at certain times of day or underused car park inventory, product bundling gives you a way to shift that stock more effectively, especially when tied to higher-demand services. 
It’s also a helpful strategy for protecting margins: instead of discounting a single product, you can offer a bundle at a better rate without diluting your value. 
<h3 aria-level="3">Build customer loyalty </h3>
Product bundling gives passengers more reasons to interact with your airport and more opportunities to find something they truly need. When customers try multiple services in one booking, they’re more likely to come back and use them again on future trips. 
Over time, product bundling can help you build stronger passenger relationships, especially when it’s backed by <a href="https://ca.vu/insights/personalised-travel/">personalisation</a> and <a href="https://ca.vu/insights/how-can-data-and-tech-reshape-passenger-experiences/">smart use of data</a>. 
As Joel Godfrey, Digital Product Director at CAVU, explains, the real impact comes when you understand the context of each journey and use that insight to tailor what you offer: 
“We consider as many data points around the passenger’s trip as possible to serve them with the best product at the best price. We look at the logistics of the trip, like how far ahead of the date they fly a passenger is booking vs the capacity an airport has, how many people are in the party, and then use that information to present the best product for that customer. 
“When passengers choose to share their data with us and open a conversation through our marketing channels, we can personalise even more, using what we know about them and their trip to tailor the right service to the right passenger.”

<h2 aria-level="2">Examples of product bundling </h2>
Here’s how product bundling could play out in practice across different airport touchpoints: 
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Pre-booking parking and fast-track 
Offer secure on-site parking with fast-track security as a premium travel bundle for time-conscious passengers. </li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Lounge access and food &amp; beverage credit 
Combine lounge entry with a retail or restaurant voucher to drive spend across terminal concessions. </li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">Retail voucher and baggage add-on 
Provide a travel essentials bundle for budget passengers that includes baggage upgrades and duty-free incentives. </li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1">Family travel package 
Offer families a package with priority boarding, free kids’ meals in the terminal and discounted parking to streamline their journey. </li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="5" data-aria-level="1">Business travel bundle 
Create a premium package that includes valet parking, lounge access, and loyalty points, ideal for frequent flyers. </li>
</ul>
Product bundles don’t just drive revenue they also improve the passenger experience by removing friction, highlighting relevant services, and providing greater choice. 
<h2 aria-level="2">Product bundling best practices for airports </h2>
To maximise the effectiveness of product bundling, you should follow these best practices: 
<h3 aria-level="3">Align bundles with passenger requirements</h3>
Understand your passenger segments and tailor bundles accordingly. For example, business travellers value convenience and speed, while families prioritise comfort and kid-friendly services. 
<h3 aria-level="3">Make it easy to understand </h3>
Name bundles, keep components simple, and highlight benefits so customers quickly grasp the value. 
<h3 aria-level="3">Offer bundles at the right moment </h3>
Product bundling needs to be used when your customers are most likely to buy, such as during parking searches, online check-in, or pre-travel communications. 
<h3 aria-level="3">Use urgency and limited-time offers </h3>
Promote seasonal or limited-availability bundles to encourage quick decisions, e.g., “Summer Getaway Package” or “Exclusive Holiday Deal.” 
<h3 aria-level="3">Test and optimise </h3>
Measure bundle performance through <a href="https://www.optimizely.com/optimization-glossary/ab-testing/">A/B testing</a> and data analytics. Refine pricing, components, and presentation based on what drives conversions. 
<h3 aria-level="3">Optimise bundles for mobile devices </h3>
Ensure bundles are easy to browse and book on mobile devices, considering the growing trend of travellers using smartphones. 
<h3 aria-level="3">Promote across channels </h3>
Advertise bundles not just on booking platforms but also on your airport’s website, email newsletters, app notifications, and in-terminal signage. 
<h3 aria-level="3">Integrate with loyalty programmes </h3>
Reward bundle purchases with loyalty points or exclusive member-only offers to deepen passenger engagement and repeat business. 
<h2 aria-level="2">Drive revenue with propel™&#8217;s product bundling capabilities </h2>
<a href="https://ca.vu/platform/">propel™</a> makes it easy for your airport to create, manage and optimise product bundling strategies that drive more value from every passenger interaction. 
Connect your products and services, including parking, lounges and FastTrack, and get the flexibility to package them together in ways that suit both your commercial goals and your customers’ needs. 
<a href="https://ca.vu/platform/">propel™</a> is built as a flexible, product-agnostic Marketplace. You can expand your offering beyond owned services to include third-party products, without compromising the customer experience, as explained by Joel Godfrey, Digital Product Director at CAVU: 
“Because <a href="https://ca.vu/platform/">propel™</a> is product agnostic, this means an airport can choose to only sell products they own, or they can decide to increase their revenue by also selling other products from the Marketplace, such as eSIMs, Travel Insurance or Car Rental. 
“The Single Basket facilitates this seamlessly, ensuring the customer stays within the airport’s digital ecosystem even when they buy from other vendors. The customer sees a single checkout and pays once in their local currency with their preferred payment method. Commissions earned and owed to different suppliers and partners are calculated in the background, even where products are sourced from different countries in different currencies.” 
<a href="https://ca.vu/get-in-touch/">Get in touch today</a> and discover how <a href="https://ca.vu/platform/">propel™</a> gives you the tools to build better bundles and turn them into results.

Learn how product bundling helps airports increase revenue, personalise offers, and keep passengers in their digital ecosystem.

Product Bundling

What is product bundling - and why does it work for airports?

Airports are under pressure to do more with less.<span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:360}"> 
So, how can you recover revenue and unlock new growth, all while building more agile partnerships?<span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:360}"> 
<a href="https://signup.ca.vu/fte-webinar/">Access the recording</a> of our webinar, Reimagining airport value: The future of revenue beyond the runway, where our panel of industry experts shared insights on how to: 
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Maximise returns from parking, premium experiences, and ancillaries<span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:360}"> </li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Learn from real-world success stories since 2019<span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:360}"> </li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">Build smarter, more collaborative commercial partnerships</li>
</ul>
<h2>Meet the speakers</h2>
<ul>
<li>Nolan Hough 
Chief Growth Officer, CAVU</li>
<li>Mathilde Burtin-Bell 
Head of Commercial Services – Ancillaries &amp; Marketplace, CAVU</li>
<li>Albert Jan Prevoo 
Captain of the FTE World Ancillary &amp; Retailing Working Group</li>
</ul>
<h2>What you&#8217;ll learn</h2>
Hear directly from commercial leaders shaping the future of airport revenue. Whether you want to improve parking performance, expand ancillary revenue, or rethink partnership strategies, you’ll leave equipped with indispensable insights. 
<h2>Access the webinar today</h2>
<a href="https://signup.ca.vu/fte-webinar/">Click HERE</a> to access the free recording and learn how to stay ahead of your competition and maximise your revenue streams.

Join our free webinar on Wednesday, 16th July (3pm BST), to learn how airports can grow revenue through parking, ancillaries, and smarter partnerships.

Artboard 1@Blog Graphic

Reimagining airport value: The future of revenue beyond the runway [webinar]

We’re excited to announce that <a href="https://www.sunshinecoastairport.com.au">Sunshine Coast Airport</a> has chosen <a href="https://ca.vu/platform/">propel™</a> as its new parking pre-book platform. 
propel™ replaces the airport’s existing system and offers travellers a smoother, more customer-friendly experience while helping the airport drive greater commercial performance 
Stewart Bryant, Commercial Manager &#8211; Parking and Ground Transport at Sunshine Coast Airport, said: 
<blockquote>The partnership with CAVU is designed to provide our customers with an easy parking and airport experience. 
The new online booking system allows customers to pre-book and secure a parking spot in a simplified way through a more intuitive and user-friendly website process. Making parking and travel for business, seeing family or holidays even easier at Sunshine Coast Airport. 
We anticipate the new online booking system will be operational in August. We needed to create an enjoyable customer booking and parking experience, and CAVU was the ideal choice.</blockquote>
This represents a step forward in CAVU’s mission to modernise airport parking, and we’re excited to collaborate with Sunshine Coast Airport’s team to deliver a solution that benefits both passengers and the business.

Sunshine Coast Airport selects propel™ as its new parking platform, offering smoother bookings and stronger commercial performance with CAVU.

Artboard 2@Sunshine Coast Propel

Sunshine Coast Airport selects propel™ as its new parking pre-book platform

We’re excited to welcome John Upton to CAVU as our new Chief Experiences Officer.
With nearly three decades of experience across industries as varied as law, hospitality, and aviation, John brings a unique and energetic perspective to the team — and a whole lot of passion for creating exceptional customer journeys.
<h2>Getting to know John</h2>
What does your role involve? 
“I’m delighted to have joined CAVU as Chief Experiences Officer. My main goal is to help us continue — and accelerate — the phenomenal growth we’re seeing across the Experiences business. That means opening new lounges around the world, helping our existing lounges keep growing and delighting customers, and, just as importantly, creating more opportunities for our talented people.”
Tell us a bit about your background — where has your career taken you so far? 
“I’ve had quite a ride over the past 30 years… I started off as a corporate lawyer, moved on to making Big Macs at McDonald’s, and more recently ended up running an airport. With a few exciting roles in between! I’ve had many highlights, from running Hamburger University to turning around a couple of businesses in more recent years.”
What attracted you to CAVU? 
“Reputation and the opportunity. And Martin, of course!”
And your first impression? 
“Passionate, committed people with a clear mandate to grow.”
What are you most looking forward to this year? 
“Seeing us open more lounges!”
Where will your focus lie in the months ahead? 
“Finding ways for Experiences to operate better and grow quicker.”
How would you define good leadership? 
“Providing clarity for the mission, underpinned by the right tools and resources, and enabling positive, constructive accountability.”
<h2 aria-level="2">Quickfire round</h2>
CAVU in three words? 
&#8220;Innovative. Passion. Future.&#8221;
Favourite way to switch off after work? 
&#8220;Rolling a cricket wicket.&#8221;
Favourite airport — and why? 
&#8220;Brisbane. Fabulous terminal and a great airport team to work with.&#8221;
City you’d fly back to in a heartbeat? 
&#8220;Vancouver.&#8221;
Surprising fact? 
&#8220;My first car — a brown Austin Allegro— was written off when a JCB drove into the back of it. I’ve been thankful to the JCB driver ever since! &#8221;
Welcome to CAVU, John. We’re thrilled to have you on board and can’t wait to see where you take Experiences next.

Meet John Upton, CAVU’s new Chief Experiences Officer, bringing global growth, bold leadership, and lounge expansion plans.

Aditya Vyas Mwwi0Ngk0lI Unsplash

Introducing… John Upton, Chief Experience Officer at CAVU

We’re delighted to welcome Caroline Exley to CAVU as our new Chief Financial Officer. 
With deep experience in audit, M&amp;A, and finance leadership, Caroline brings a thoughtful and strategic mindset to CAVU’s next phase of growth, as well as a genuine focus on improving the experience for both teams and customers. 
<h2 aria-level="2">Getting to know Caroline </h2>
What is your role at CAVU and what are your main responsibilities?
&#8220;I’m pleased to have joined as Chief Financial Officer. My main aim is to drive the business strategy set by Martin and ExCo, to deliver profitability for our shareholders and, as part of MAG Group, to contribute to its wider success. I’m also here to offer challenge on decisions as part of ExCo, to encourage and support all the teams, particularly the finance team, and to ensure the business can support the growth trajectory by improving systems and processes, while controlling risk.&#8221; 
Can you give a brief overview of your previous experience and career highlights?
&#8220;I started at PwC in audit and moved into M&amp;A across various businesses. I set up a small accountancy practice while raising two boys, then worked my way up an entrepreneurial organisation to become CFO of a US-based payroll provider, which we exited to private equity. I returned to the UK time zone at Travel Counsellors as Director of Finance before arriving at CAVU.&#8221; 
What attracted you to CAVU?
&#8220;I was attracted by the prospect of working with Martin and the opportunity to support a successful part of MAG, which in turn is a strong contributor to the Manchester and UK economy.&#8221; 
What was your first impression of CAVU?
&#8220;Fast paced and ambitious.&#8221; 
What are you most looking forward to this year?
&#8220;Seeing the migrations complete after the hard work of the last few years. That will allow us to focus forwards onto new, exciting opportunities, and help the team resolve some of those tricky back office challenges.&#8221; 
Where will your focus lie in the months ahead?
&#8220;Supporting growth, integrating Parkos, and collaborating across the business and with MAG to make our journey more frictionless, both for our team and our customers.&#8221; 
How would you define good leadership?
&#8220;A clear mission, humility and care.&#8221; 
<h2 aria-level="2">Quickfire round </h2>
CAVU in three words — go.
&#8220;Ambition. Support. Collaboration.&#8221; 
What’s your favourite way to switch off after work?
&#8220;Anything on or in the water, sailing, wingfoiling, swimming.&#8221; 
Favourite airport — and why?
&#8220;Manchester. You can take the girl out of Manchester, but you can’t take Manchester out of the girl.&#8221; 
What’s a city you’d fly back to in a heartbeat?
&#8220;Boston.&#8221; 
Surprising fact about you?
&#8220;I lived on a boat in Portugal and Spain for seven months with my husband and our three-month-old son.&#8221; 
Welcome to CAVU, Caroline. We’re thrilled to have you on board.

Meet Caroline Exley, CAVU’s new CFO, here to support growth, streamline systems, and champion collaboration across the business.

Gilbert Ng WO2Pfxc 24U Unsplash

Introducing… Caroline Exley, Chief Financial Officer at CAVU

Today’s travellers expect more from the airport experience, seeking comfort, <a href="https://ca.vu/insights/connected-travel-and-personalisation-in-the-passenger-journey/">connected, personalised travel</a>, and simplicity, as well as efficiency. 
In response, airports are pivoting to meet <a href="https://ca.vu/insights/airport-experiences-consumer-needs/">consumer expectations</a>, becoming experience-led spaces catering to a broader range of needs and expectations. 
Premium services and personalisation are at the heart of this transformation, and in this article, Heidi Stancliffe, Head of Product, Strategy &amp; Bids at CAVU, shares how such approaches are transforming the journey and paving the way for increased revenue and loyalty.
<h2 aria-level="2">Designing premium experiences for the modern traveller </h2>
Premium lounges and bespoke services are no longer exclusive to business class flyers. 
Today’s travellers expect more choice, comfort, and control, no matter their cabin or carrier. As Heidi explains, CAVU is helping airports reimagine premium services to meet these rising expectations. 
CAVU: How are premium lounges like Escape evolving to meet modern traveller expectations? 
Heidi: “Once reserved for first and business class passengers, access to premium lounges is now becoming the norm for many travellers, regardless of airline or class of travel. Escape Lounges, with their excellent amenities and inclusive food and drink, offer a retreat from the hustle and bustle of the terminal. 
&#8220;As Escape Lounges marks its fifteenth year, we’re continuing to evolve our offering to reflect the needs of today’s travellers, improving comfort, choice, and the overall experience at every step of the journey.
&#8220;Escape Lounges provide a calm retreat where travellers can recharge before their flights, with locally inspired dishes, barista-style coffee, and various alcoholic beverages. Whether passengers want to catch up on work or unwind before flying, they offer a space to relax.
&#8220;And with traveller expectations continuing to evolve, so too does the Escape Lounges experience.
&#8220;At CAVU, we’re rethinking what’s possible in the lounge space, exploring new ways to bring greater comfort, style, and flexibility to the airport journey. The aim is to make time at the airport feel more intuitive, elevated, and aligned with what modern travellers value most.&#8221;
CAVU: How do premium services, such as aether, enhance passenger satisfaction and increase non-aeronautical revenue? 
Heidi: “CAVU recently launched <a href="https://experienceaether.com/">aether, The Private Terminal exclusively at Manchester Airport</a>. 
“Whether it’s the beginning or end of your journey, every aspect of the airport terminal has been reimagined to deliver an experience that is uncomplicated, seamless, and enjoyable. 
“From a dining experience by Adam Reid, to panoramic views of the airport runway, tranquillity is at the heart of our service and felt in every aspect of your experience. 
“Our dedicated team will take care of every detail of your journey, from private check-in, security and Passport Control, through to chauffeur-driven cars to take you to or from your gate. 
“From lounges within the main terminal through to the full private terminal treatment, premium services offer customers the choice to customise their journey, creating better travel experiences. 
“Differentiated services not only cater to different demographic groups, but different products may suit the same customer depending on the occasion and reason for travel. For example, a business day trip, weekend getaway or family holiday each comes with different needs and requirements. 
“aether offers Express packages, including private security/Passport Control and a chauffeur gate transfer, suitable for guests wishing to depart or arrive quickly and comfortably. Inclusive packages, which include lounge access and fine dining, suit special occasions and guests wishing to make the most of their experience. 
“Premium services both offer choice, meeting the needs of different customers and occasions and contributing to passenger satisfaction, and create additional sources of <a href="https://ca.vu/insights/non-aeronautical-revenue-what-it-is-why-its-essential-and-how-it-boosts-airports-earnings/">non-aeronautical revenue</a> for airports.”

<h2 aria-level="2">The commercial opportunity in connected travel </h2>
Personalisation isn’t just good for the passenger, it’s good for business. 
By offering travellers the right offers at the right time, airports can capture a greater share of spend while improving the travel experience. Heidi explains how a connected approach to travel supports smarter monetisation strategies. 
CAVU: How can premium experiences be better monetised through a connected travel ecosystem? 
Heidi: &#8220;Research shows that consumers will typically follow the same series of steps in their travel booking journey, beginning with inspiration and ideation, before progressing into more detailed research, considering options and finally making a purchase. 
“Most consumers start with flights followed by accommodation, with other products and services, such as transfers, activities and excursions, airport parking and lounges, and insurance, following in order of size and priority. 
“One of the benefits of a connected travel ecosystem is the opportunity to increase awareness of ancillary products and services. Introducing customers to new products and services and/or doing so earlier in the booking journey, provides opportunities to cross and upsell and gain a greater share of the passenger wallet.&#8221; 
<h2 aria-level="2">Equip your airport for the modern traveller </h2>
Modern passengers demand experiences that feel seamless, personalised, and connected from start to finish and to deliver on these expectations, airports need a platform that provides the basis to bring them all together.
<a href="https://ca.vu/platform/">propel™</a> has been purpose-built to drive growth, increase revenue and deliver a seamless booking experience for your customers
<a href="https://ca.vu/platform/">Book your demo today</a> and deliver smarter, more engaging experiences for your passengers.

Heidi Stancliffe, Head of Product, Strategy & Bids at CAVU, shares how premium services and personalisation are transforming the passenger journey and paving the way for increased revenue and loyalty.

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